South Korea

South Korea’s business environment remains attractive to foreign investors, due to its efficient government regulation and world-class infrastructure, as well as its high capacity for innovation and ICT adoption, which continues to improve on the…

In spite of the slight growth spikes seen in home care packaging in 2020 and 2021 as a result of home seclusion and heightened health awareness due to the COVID-19 virus, this industry’s unit volumes continued to grow in 2022. Growth was slightly…

Ulsan and Cheongju stand out as South Korea's most economically vibrant cities in South Korea. Cheongju is recognised as having the greatest potential for future economic expansion. Nevertheless, these cities will face ongoing challenges. In the…

South Korea is expected to experience a moderate increase in the number of households over 2022-2027, with single-person households continuing to dominate. In 2022, household spending was impacted by a 5.1% inflation rate, leading to higher living…

South Korea has witnessed population decline over the recent years, as number of childless households continue to increase. Generation X, aged 60-75 in 2040, will continue to hold its position as the most influential consumer segment. Older cohorts…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

After peaking in 2020, South Korea’s population will decline up to 2040 driven by natural decrease. Ageing will continue to be an important demographic theme, supported by low fertility and birth rates and climbing longevity, impacting consumer…

South Korea relaxed the bulk of its COVID-19 restrictions in April-May 2022, triggering a return to pre-pandemic out-of-home lifestyles. This, in turn, helped drive volume sales in beauty and personal care categories that consumers use when going…

The Busan in South Korea report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Daegu in South Korea report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…