South Korea

Demand for large cooking appliances continues to experience decline in 2023, resulting from economic instability and a real estate slowdown that has persisted from the previous year. Local consumers are choosing to continue using their existing large…

This briefing assesses global B2B market trends in 2024 and beyond. It is geared towards consumer goods companies that are selling into the B2B market, and provides insights into how B2B markets are developing, which countries and channels to target,…

Juice has long been experiencing a decline in its popularity, with off-trade volume sales falling for over 10 years, and this set to continue in 2023. Once synonymous with a premium image, juice has lost customers to freshly squeezed juice due to its…

Ongoing high inflation and economic difficulties have been discouraging consumer spending on luxury products and discretionary items, including jewellery. Nonetheless, despite the expectation of a slight decline in retail volume terms, in current…

Demand for jeans continues to grow in 2023, driven by the ongoing popularity of street casual. The beginning of the endemic era in South Korea and consumers’ increasing outdoor activities are also helping to boost demand for durable jeans. The…

South Korea witnessed a 1% real terms increase in per capita disposable income in 2023, with income growth mirroring economic deceleration in the country. However, the country's labour market remained robust, with the unemployment rate standing low.…

Aftermarket sales of in-car navigation systems are set to continue to see significant declines in retail volume and current value terms in 2023, as these products are being replaced by high-tech built-in navigation systems, as well as smartphones. As…

Raw materials shortages and supply chain disruptions caused by geopolitical issues (e.g., global semiconductor chip shortage, war in Ukraine) resulted in delays in the production of digital cameras and subsequently a decline in retail volume sales in…

In 2024, ice cream in South Korea is expected to see trends similar to the previous year, with low retail volume growth and more dynamic current value growth. Consumer spending patterns reflect a growing preference for premium and healthier ice cream…

In 2023, hypermarkets in South Korea faced even slower current value growth than in the previous year, along with a continued decline in outlet numbers, encountering a combination of changing consumer habits and difficult economic conditions. A…

The idea of health and wellness varies at a category level within staple foods. For instance, high fibre products that use whole grains have a strong position in rice, baked goods, and breakfast cereals. Sales of grain-added rice, such as brown rice,…