Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.
Amid the growing climate change crisis, local interest in eco-friendly practices has risen significantly, aligning with value-based consumption. To reflect this trend, players in processed meat, seafood and alternatives to meat in South Korea are…
Total packaging volumes declined in processed meat and seafood for a second year in South Korea in 2023, although this was a continued normalisation process after the pandemic, and volumes remained higher than in 2019. Chilled processed meat…
Total processed and fruit and vegetables packaging volumes maintained slow, stable growth in 2023. Within frozen processed potatoes, flexible plastic was the only pack type with notable packaging volumes in South Korea in 2023, due to its…
The rise in single-person households in South Korea is leading to a growing trend towards practical and portioned consumption patterns. Many local consumers seek convenient options that align with their busy lifestyles, and frozen processed fruit and…
Premium beauty and personal care maintained solid but slowing current value growth in South Korea in 2023. Within premium beauty and personal care, fragrances, BB/CC creams, hand care, and lipstick demonstrated robust growth, amongst others. These…
Value sales of premium and luxury cars rose by 23% to total KRW28.0 trillion in 2023, as more higher-income consumers in South Korea opted to buy a new luxury vehicle despite macroeconomic headwinds. Wealth determines the degree of demand that exists…
In 2022, South Korea witnessed growth in both the issuance and usage of pre-paid cards in line with greater mobility outside of the home. Shinhan Card, in particular, played a role in driving this growth, reporting a remarkable increase in the retail…
Overall demand for portable players is expected to increase in 2023, but most categories are set to maintain retail volume declines, and growth will be driven solely by the dominant wireless speakers category. In addition to use within the home, in…