Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.
Sprits in South Korea recorded a total volume decline in 2023. However, not all categories faced a negative performance. For instance, whiskies demonstrated robust growth, notably influenced by the behaviours of Generation Z of legal drinking age,…
Spectacles in South Korea saw only slow current value growth in 2023, and this trend is anticipated to continue into 2024, with the expectation of a further slowdown in year-on-year growth. However, within spectacles, the three categories – readymade…
South Korea has witnessed population decline over the recent years, as number of childless households continue to increase. Generation X, aged 60-75 in 2040, will continue to hold its position as the most influential consumer segment. Older cohorts…