Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.
In 2022, the total fertility rate in South Korea reached a new low of 0.78, with the number of newborns also dropping below 250,000 for the first time. The ongoing decline of new births in the country is resulting in falling retail volume sales for…
In 2023, cheese in South Korea is expected to continue to thrive in retail current value terms, building on the positive growth observed in the previous year. However, a notable opposite trend has emerged in volume terms, as all cheese categories…
Cat food is expected to maintain strong growth in South Korea in 2024, with a high single-digit current value increase, continuing the trend observed in 2023. However, the increases in these two years were lower than the steady double-digit growth…
Overall carbonates is set to see dynamic off-trade volume growth in 2023. However, concerns about the dangers of the overconsumption of sugar are driving consumers towards healthier variants. Increasing numbers of consumers are concerned about the…
Specialist coffee and tea shops is a mature category in South Korea, but continued to show dynamic growth in 2023. Previously, players in specialist coffee shops changed high unit prices, but advances in coffee machines led to standardisation of…
In 2023, overall butter and spreads in South Korea is expected to continue to show positive growth in retail current value terms, although the growth rates vary across different categories. While inflation has contributed to the overall sales…
While retail volume sales of both children's breakfast cereals and family breakfast cereals continue to decline in 2023 due to greater mobility following the easing of restrictions in South Korea, demand remains above pre-pandemic levels. Players in…
Demand for bottled water in South Korea is set to continue to rise in volume terms both off-trade and on-trade in 2023. Throughout the pandemic, buying bottled water for home consumption became a habit. Consumers who had previously purchased bottled…
Two key players in South Korea's online travel agencies are Yeogi Eottae and Yanolja, which both began as OTAs focused on lodging in the country. However, they are continuously expanding their businesses beyond this sector to include different travel…
In 2023, bleach experienced another year of moderate volume and current value growth, driven by factors such as inflation and heightened awareness of hygiene and cleanliness in the post-pandemic era. Demand for disinfectant bleach remains steady in…