Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.
Tea is set to maintain growth in current value terms in 2023, with this expected to be driven by fruit/herbal tea. Consumers are looking for non-caffeinated tea as an efficient way to provide hydration. This is leading to growing sales of…
Total sweet spreads packaging volumes maintained growth in South Korea in 2023. Jams and preserves continued to account for the highest packaging volumes, and also saw the highest growth. Glass jars continued to be the dominant packaging for sweet…
Alongside the home café trend, a notable shift has occurred in bakery products, transcending the long-held bias that bread cannot serve as a meal replacement - often referred to as the “breadcrumbs prejudice”. This shift emphasises the savoury,…
Sweet biscuits, snack bars and fruit snacks in South Korea is set to maintain retail volume and current value growth in 2024, with growth anticipated for all the main categories. In particular, remarkable growth is expected for cereal bars and…
While reducing food waste and recycling are well-established green habits, many consumers are apathetic, believing their actions make no difference. This creates opportunities to focus on actionable sustainable claims and campaigns, highlighting…
Surface care recorded double-digit current value growth in 2023, driven by two main factors. One significant contributor is the heightened emphasis on hygiene standards in the post-pandemic era. As individuals and businesses prioritise cleanliness…
Although supermarkets saw a second consecutive year of decline in outlet numbers in South Korea in 2023, current value sales maintained low growth. Positioned between convenience stores and hypermarkets, supermarkets leverage their smaller size for…
In 2023, sales of sunglasses in South Korea soared in current value terms, seeing a double-digit increase, reflecting a significant upward trend that is expected to accelerate in 2024. This impressive growth can be attributed to a variety of factors,…
Sun care saw dynamic current value growth in South Korea in 2023, with sales rising above the pre-pandemic level. Sun protection witnessed a notable rise, especially the mass segment, as outdoor activities increased. Several factors contributed to…
Sugar confectionery in South Korea saw solid retail volume and current value growth in 2023, and this trend is expected to be maintained in 2024. Standard mints is set to see one of the strongest growth rates in sugar confectionery in South Korea in…