South Korea

The most popular pack type for laundry care products in South Korea is HDPE bottles, leading categories like liquid detergents and laundry aids. HDPE is generally resistant to chemicals, making it an ideal choice for laundry care products, as they…

In 2023, home care in South Korea saw robust current value growth, propelled by heightened consumer awareness of hygiene levels since the COVID-19 pandemic. Consumers are also showing a growing preference for sophisticated and specialised home care…

Volume sales in home audio and cinema are led by home cinema and speaker systems. In 2023, retail volume sales in this category are set to grow, continuing a trend which was seen throughout the review period. With limited mobility outside of the…

In 2023, home and garden in South Korea saw low current value growth, but faced mixed performances across various categories, influenced by the broader economic landscape and shifting consumer preferences. Real GDP growth slowed in 2023, impacting…

The popularity of functional foods for health that have received “individual recognition” from the Ministry of Food and Drug Safety for specific functionality and safety has been gradually increasing in South Korea. In 2022, these products surpassed…