Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.
In alignment with the trends observed in 2022, the majority of limited-service restaurants (LSRs) witnessed a surge in menu prices during 2023, which was attributed to the repercussions of escalating raw materials costs and labour expenses. In 2023,…
As in previous years, an increasing number of hotels new to South Korea are emerging. Among them, some are international brands, some are the expansion of established brands, while others are domestic names.
Retail value sales of luxury goods in South Korea rose by 18% in 2023 in current terms, to stand at KRW50.7 trillion. A combination of consumer indulgence, the release of pent-up demand, and the resumption of key activities, including travelling,…
Although growth slowed from the previous year, mass beauty and personal care maintained solid current value growth in South Korea in 2023. Mass colour cosmetics and general purpose body care were amongst the categories that saw healthy growth. Mass…
Category players are customising their products to cater for various formats demanded by consumers sensitive to new lifestyle trends, such as South Korea's millennials and Generation Z, to maximise convenience. For instance, one of the habits among…
Total meals and soups packaging volumes continued to see a dramatic rise in 2023. Flexible plastic was the leading pack type in meals and soups packaging in South Korea in 2023, used across most categories, as this offers functionality, convenience,…