South Korea

The self-medication trend is growing in South Korea, supporting further sales growth for analgesics, and cough, cold and allergy (hay fever) remedies, especially since the prevalence of the “tripledemic” in the country, consisting of COVID-19,…

Gross consumer lending’s growth is continuing to outperform outstanding balance, driven by card lending, as local consumers spend more with the reopening of society and cross-border travel. However, outstanding balance on card lending (encompassing…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

Contact lenses in South Korea is set to maintain solid but slower current value growth in 2024. Multifocal lenses are gaining significant popularity in the country, largely driven by the ageing population. As the demographic shift towards an older…

Convenience retailers maintained dynamic growth in current value terms and in terms of outlet numbers in South Korea in 2023. The number of convenience retailers surpassed 50,000 in 2021, and this figure increased to nearly 60,000 in 2023. The…

There have been surges in raw material prices for cooking ingredients and meals in South Korea, primarily attributed to climate change and geopolitical issues, which are further pushing up the average unit price. This has created an upward trajectory…

Like analgesics, sales of cough, cold and allergy (hay fever) remedies continue to rise, benefiting from the “tripledemic” of rising COVID-19 cases, the stronger return of influenza due to greater mobility outside of the home and contact with others,…

In 2022, the relaxation of pandemic-related restrictions, including the easing of social distancing rules, heralded a significant shift in local consumers’ behaviour. With a newfound freedom to venture outdoors, a growing number of individuals opted…

The report will explore the key themes transforming consumer behaviour in Asia Pacific in the world beyond the pandemic, namely Digital Living, Rethink Wellness, Sustainable Living, Make My Life Easier and Search for Experiences, and the strategies…

The Daegu in South Korea report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Total dairy packaging volumes saw another year of decline in South Korea in 2023, with falling volumes across all the main categories. Although yoghurt and sour milk products also saw a decline in packaging volumes in 2023, it still accounted for the…

In 2023, dairy products and alternatives in South Korea is set to experience growth in retail current value terms, primarily driven by inflationary factors, which have been affecting the global dairy market. The country’s unique milk pricing system,…

In 2023, the number of debit cards in circulation in South Korea continues to gradually decline following a steady upward trend over 2019-2021. The decline is primarily underpinned by two fundamental factors; namely the declining teenage population…

Deodorants maintained solid current value growth in South Korea in 2023. Deodorant sprays continued to dominate deodorants, and also outpaced deodorant roll-ons, sticks and wipes in terms of value growth in 2023. Consumers prefer deodorant sprays for…