Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Korea.
In 2023, vending maintained dynamic current value growth in South Korea, driven by the surge in outdoor activities following the aftermath of the COVID-19 pandemic, although it remained a small channel within the overall retail landscape. This uptick…
In 2023, video games in South Korea experienced a notable current value decline. This turnaround, after years of growth, was propelled by various factors, foremost among them being the waning impact of COVID-19, which led to a resurgence in outdoor…
Despite some stabilising of retail volume growth in 2023, overall demand for vitamins in South Korea remains higher than pre-pandemic levels. Single vitamins, particularly vitamin C, have been popular since the emergence of COVID-19 as local…
Consumer demand for wearable electronics continued to rise in 2022, and volume growth is set to be maintained in 2023, driven by increasing awareness of health, and the desire to track fitness goals. This trend was boosted by the pandemic, and has…
Weight management and wellbeing is recording another positive performance in 2023 as local consumers continue on their weight loss journeys following the home seclusion trend of the pandemic, which resulted in sedentary lifestyles and weight gain for…
In South Korea, the alcoholic drinks industry has been rapidly evolving, witnessing a swift transition from imported beers to craft beers, then to wines, and subsequently to whiskies and highballs. The industry is now speculating about the next big…
In the dynamic landscape of wipes in South Korea, eco-friendly and biodegradable wipes are experiencing consistent growth. As environmental consciousness continues to gain prominence amongst consumers, there has been a notable and sustained uptick in…
Overall womenswear continues to post solid growth in 2023. However, both retail volume and current value growth rates are notably slower compared to the dynamic performance by womenswear in 2022. This is likely due to the fact that consumers’ pent-up…
The smaller value category of sticking plasters/adhesive bandages continues to see further product differentiation and development through material diversification to attract consumers with innovative formats. For instance, JW Pharmaceutical has been…
The official end of the pandemic in 2023, and the full resumption of offline classrooms in schools and extracurricular academic institutions has been continuing to support students’ demand for stationery, and is also expected to sustain the retail…
In 2023, yoghurt and sour milk products is set to see growth in current value terms, mainly due to price increases across the entire dairy industry. The continued popularity of plain yoghurt, especially since the COVID-19 pandemic, is expected to…