Spain

Child and juvenile obesity remains a significant concern in Spain, which had one of the highest rates in Europe in 2023, according to the World Health Organization. Indeed, the World Obesity Atlas 2023, a report published by the World Obesity…

Sugary soft drinks have become a particularly strong focus for concerns about the rise in childhood obesity across many markets. The issue of childhood obesity is particularly pressing in Spain, with research from the Instituto de Salud Carlos III…

Sugar has become a primary focus of consumer health concerns in recent years, as a high sugar intake has increasingly been associated with a wide range of health issues, including type 2 diabetes and hypertension. In particular, sugary snacks have…

Despite holding a low overall value sales share within Spanish hot drinks, demand for organic options rose strongly in 2023. The most significant factor limiting stronger demand for organic products is their higher price points compared to standard…

Although Spanish consumers still had to tighten their belts in 2023 due to high inflationary pressures, various health and wellness dairy products and alternatives witnessed growth during the year. Demand for low fat/no fat claims stabilised in 2023,…

A key development in health and wellness trends across national markets and product packaged food categories at the end of the review period was the increasing alignment of health concerns with ethical considerations around issues such as…

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

The market for wearable electronics in Spain is expected to see early signs of recovery in 2024, following the declines of the previous two years. Growth has been impacted by a waning consumer interest in activity bands, which had been popular at the…

The market for portable players in Spain is set to see modest growth in retail volume terms in 2024, driven exclusively by wireless speakers. Advancements in technology have enhanced the functionality and appeal of wireless speakers, making them an…

Instability continues to blight politics in Spain and protests are gripping tourist hotspots, but the budget deficit is narrowing. Economic performance will outshine peers and inflation has fallen significantly, but reliance on key trading partners…

The market for mobile phones in Spain is expected to see a more stable performance in retail volume terms in 2024, following a significant decline throughout the previous year. This will be attributable largely to improved general economic…

The in-car entertainment industry in Spain is facing significant challenges, with retail volume sales expected to post a substantial decline in 2024, continuing the trend observed in previous years. This is a reflection of evolving consumer…

The market for imaging devices in Spain is expected to show an improved performance in retail volume terms in 2024, with digital cameras leading this resurgence. This is largely attributable to the growing popularity of mirrorless interchangeable…

The home video market in Spain is projected to stabilise in 2024 having experienced a decline in retail volume sales in the previous year. Market dynamics are evolving, with a clearer polarisation between premium and economy brands. While there is a…

The market for home audio and cinema in Spain is expected to face a continued decline in demand in 2024, driven by technological advancements and evolving consumer preferences. Younger consumers, in particular, especially those living in urban areas…

Headphones represent the most dynamic segment of the consumer electronics market in Spain in retail volume terms. Growth is being primarily driven by True Wireless Stereo (TWS) earbuds, particularly the mass market segment. This surge is attributable…

The market for consumer electronics in Spain is expected to see a more stable performance in retail volume terms in 2024, following a significant decline throughout the previous year. This improvement will be attributable largely to enhanced general…

The market for computers and peripherals in Spain will see a more stable performance in retail volume terms in 2024, following the declines of the previous two years, when a high rate of consumer price inflation dampened demand. However, despite a…

While folding cartons remain the leading pack type in the category, blister and strip packs continued to gain unit volume share in insecticide baits in 2023. Blister and strip packs offer a more user-friendly experience, allowing for precise dosage…

Sweet biscuits was among the packaged food categories to be most significantly impacted by inflation over 2022-2023. Unit price growth for sweet biscuits in 2023 was similar to that seen in 2022. Those manufacturers which were operating with reduced…

Sugar confectionery is seeing strong growth in 2024, both in volume and value terms. While consumers have seen their purchasing power reduced due to high inflation and a sharp increase in the cost of living they are still allowing themselves small…

So far, 2024 has been a positive year for snacks with strong value growth (in current value terms) and stable volume growth. The consumption of snacks is being supported by a rise in on-the-go consumption and an increase in social activities, sharing…

Savoury snacks has seen healthy volume growth in 2024, with the difference between value and volume growth diminishing after two years of high inflation. An increase in socialising and a rise in inbound and domestic tourism is contributing positively…

In 2024, ice cream sales have seen steady volume growth, thanks in part to the strong performance of impulse ice cream and the solid performance of multi-pack ice cream. While large retail chains typically do not offer impulse ice cream for on-the-go…

Gum sales exceeded expectations and had already reached pre-pandemic volume sales levels by the end of 2023. In 2024, the category continues to grow albeit at a slower pace compared to the previous two years when the category was recovering from the…

Chocolate confectionery is seeing healthy growth in current value terms in 2024, although sales are stagnating in volume terms. Fluctuations in cocoa prices in 2024 have contributed to the positive value growth with manufacturers being forced to…

Sales of wine continued to grow in current value terms in the on- and off-trade channels. Inflation led to a further increase in unit prices which boosted value sales of wine. However, the picture was less positive in terms of volume sales with the…

After strong growth in total volume terms in 2021 and 2022, sales of spirits declined in 2023 due largely to a further decline in off-trade sales. The decline in the consumption of spirits in Spain can be attributed to several factors. First, as…

Sales of RTDs saw healthy growth in total volume terms in 2023 with these products starting to gain a stronger foothold in the Spanish market. Spanish consumers are increasingly looking for convenience, affordability, and constant innovation, and…

This report provides valuable insights into product innovation in Spain, analysing data from Euromonitor International’s Innovation platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch…

2023 was a tough year for cider/perry with sales declining sharply in both on- and off-trade volume terms. Unlike other alcoholic drinks, cider/perry also reported a sharp decline in total current value terms. Producers of cider/perry have found it…

Beer saw moderate growth in total volume terms in 2023, with much stronger growth in total current value terms. The strong value growth was fuelled by inflationary pressures and an increase in unit prices rather than a significant increase in demand.…

Sales of alcoholic drinks in Spain reported flat growth in total volume terms in 2023 with neither the on-trade or off-trade channels seeing a return to pre-pandemic sales levels. However, sales did see a full recovery in total current value terms.…

Tobacco saw a decline in retail volume sales in Spain in 2023, though sales rose in current value terms on the back of increased prices. Cigarettes continued to see an increase in value sales, whilst volumes experienced a further decline. While…

E-vapour products saw value growth in Spain in 2023. Meanwhile, heated tobacco saw a marked rise in volume sales, while smokeless tobacco volumes fell. While traditional tobacco smoking declines, the prevalence of e-cigarettes, vaping devices and…

Cigars and cigarillos saw volume sales fall in Spain in 2023, though smoking tobacco volumes rose significantly during the year. Fine cut tobacco continued to register significant growth in the final year of the review period. Demand continued to…

Cigarettes experienced significant value growth in Spain in 2023. The increase in value sales was driven by inflation and an increase in unit prices. However, even though value sales increased, volume sales registered a decline, largely due to the…

Having exceeded 2019 retail volume and current value sales for the first time in 2023, sunglasses in Spain continues to recover from the slump caused by the exigencies of the Coronavirus (COVID-19) pandemic. Sunglasses is projected to see the fastest…

Spectacles in Spain is expected to see modest, and slower, retail volume growth over 2024, compared to 2023. However, supported by an increase in the average retail unit price, retail value (constant 2024 prices) sales are projected to rise for the…

Homewares in Spain witnessed robust value growth during the pandemic years as lockdowns and home isolation fostered a widespread interest in home cooking. In 2023, however, without any restrictions on mobility, Spanish consumers returned to their…

Home improvement in Spain witnessed a significant slowdown in performance, with current value sales falling into decline in 2023. The slump in domestic home renovations was aligned with the contraction in real estate and construction in Spain, both…

Home furnishings in Spain witnessed slower growth in current value terms over 2023, with inflation and price increases underpinning much of this progress. Demand for home furnishings was affected by the rising price of furniture and raw materials,…

Home and garden in Spain witnessed a notable slowdown in current value growth during 2023, with price increases largely responsible for this growth. The ongoing financial pressures suffered by Spanish consumers and the slowdown in Spain’s real estate…

Despite the strong interest in gardening as a leisure activity in Spain, current value growth slowed in 2023. The unusually harsh weather – a prolonged drought followed by heavy rain – disrupted the typical spring season when most gardening sales…

Eyewear in Spain continues to see a return to pre-Coronavirus (COVID-19) consumption patterns in 2024. As in 2023, the end of COVID-19-related restrictions in the country has seen Spanish consumers resume out-of-home lifestyles, returning more fully…

Retail volume and current value sales of contact lenses and solutions in Spain are expected to see strong growth over 2024, albeit slower compared to 2023. Economic factors in 2024 continue to exert a strong influence on the category. In this vein,…

In 2023, video games in Spain saw a significant shift in the static console market after years of negative growth. Nintendo Switch had previously dominated, but this changed with the resolution of stock issues for PlayStation (PS). The introduction…

Games and puzzles remained among the fastest risers in traditional toys and games in Spain in 2023, along with construction and model vehicles. Sales in action figures and accessories were primarily propelled by Funko and other collectible brands.…

Toys and games in Spain faced significant challenges in 2023 due to demographic shifts, economic downturn and changing consumer behaviours. Economic uncertainty continued to impact retail performance in the country in light of rising interest rates…

Sales in pet products in Spain achieve positive value sales in 2024, although potential is suppressed by a few factors. Firstly, we note the unclear interpretation of the new Law 7/2023 on the Protection of Rights and Welfare of Animals – during 2022…