Spain

Spaniards are increasingly reducing their sugar intake when consuming packaged foods, including snacks that contain low sugar content. This trend has become mainstream within sweet biscuits. Local consumers want to treat themselves but with no…

Tourism levels in Spain showed signs of recovery in 2023, despite the macroeconomic backdrop of high inflation and rising food and fuel costs triggered by the war in Ukraine. This represents an improvement on 2021 and 2022, when restrictions related…

Digestive remedies is experiencing a mixed performance in 2023, following an upturn in demand for some products the previous year in line with greater mobility outside of the home as pandemic-related restrictions eased. IBS treatments, antacids,…

Retail volume sales of e-readers continued declining during the review period and appear to be in long-term decline with a further heavy decline set to be seen in 2023. The category has in part been impacted by the popularity of smartphones with some…

For soft drinks in 2023, it is hard to start anywhere other than the impact of the high cost-of-living and the high inflation rate that has characterised much of the year. These factors have translated into sizeable rises in average unit prices…

Energy drinks in Spain is expected to maintain off-trade growth in 2023, with reduced sugar varieties far outperforming their regular counterparts in terms of growth rates. In volume terms, regular energy drinks is expected to see stabilisation in…

Sportswear continued to recover in 2023, but the rate of growth slowed over the previous year, with retail constant value sales remaining below their pre-pandemic (2019) level. This slowdown was largely due to the difficult economic situation, with…

Retail sales of menswear in Spain registered a slowdown in growth in both volume and constant value terms in 2023, with the high cost of living being the key factor behind this trend. With many households exposed to rising interest rates, given the…

Retail sales of childrenswear in Spain registered relatively modest growth in constant value terms in 2023, with the high cost of living being the key factor behind this trend. With many households exposed to rising interest rates, given the high…

Retail volume sales of tea are set to see a negligible decline in 2023, due to the continued normalisation of sales following the sizeable increase which was seen as a result of the pandemic. Black tea, other fruit/herbal tea, green tea, instant tea,…

The costs of households have continued to rise across the board in 2023 due to the change in tone of the monetary policy of the European Central Bank, which increased interest rates four times during 2022 and 2023, resulting in rising interest rates…

Charge cards are the second-most-favoured option of local consumers when it comes to payment cards, after debit cards but ahead of credit cards. This is partly down to inertia—charge cards have a longer tradition than credit cards in Spain.

After seeing two years of negligible decline in packaging volumes during the pandemic in 2020 and 2021, mainly driven by falling sales of gum, volumes returned to growth in 2022, regaining all the lost ground. However, while chocolate confectionery…

Although in general Spanish consumers reduced the frequency of their shopping trips in 2022, opting for a more planned purchases, there was no major drop in the consumption of cheese. Cheese is considered a staple in the Spanish diet and as such…

Spain is suffering from a bout of political instability and economic freedom has worsened. Although economic development is slowing down, it continues to attract foreign investors. However, high, albeit falling, inflation has taken its toll on…

Games and puzzles remained among the fastest risers in traditional toys and games in Spain in 2023, along with construction and model vehicles. Sales in action figures and accessories were primarily propelled by Funko and other collectible brands.…

Sales in mass beauty and personal care in Spain were supported by the economic environment in 2023. Specifically, inflationary pressures have led to high unit prices against a backdrop of lower consumer spending power, in turn resulting in consumers…

Sales in beauty and personal care in Spain returned to normal patterns in 2023, following the disruptions seen during the era of the pandemic. Notably, overall volume sales returned to small positive growth, while value sales continue to be supported…

For nearly 40 years. the Spanish Public Health system has included adult incontinence protection in the list of Rx/reimbursement medical products. These products can be purchased through e-commerce and in health and beauty specialists with the…

Sales of traditional watches saw a strong recovery in 2021 as COVID-19 restrictions were eased and there was a partial recovery in demand. This positivity was short lived, however, with the global economy being plunged into uncertainty in 2022…