Spain

Retail volume and current value sales of contact lenses and solutions in Spain are expected to see strong growth over 2024, albeit slower compared to 2023. Economic factors in 2024 continue to exert a strong influence on the category. In this vein,…

With the arrival of the pandemic in 2020, retail volume sales of microwaves saw a double-digit decline as people spent more time at home preparing and cooking meals from scratch. At the same time, the rapid rise in demand for air fryers also put…

Without doubt the key factor for hot drinks in Spain in 2023 has been the high inflation rate, and the resultant rise in unit prices faced by consumers, partly driven by high production costs and expensive raw materials. Indeed, whilst some brands…

Retail volume sales of coffee are expected to fall slightly in 2023, which is similar to the trend seen in 2022. This performance represents a continuation of normalisation following the huge increase the category saw in 2020 as a result of the…

Sweet spreads has seen a decline in retail volume terms in 2023, with value growth being driven by continuous price increases rather than an increase in demand. There are various factors behind the decline in volume sales. For instance, inspired by…

Store cards account for a relatively small share of card payment transactions in Spain compared to credit, charge and particularly debit cards, as many local consumers are not well informed about the rewards and credit possibilities that store cards…

Buy now pay later (BNPL) continues to grow in popularity, particularly among young adults, and there is a notable shift to BNPL loans. A significant number of financial services providers have launched their own BNPL programmes, including Banco…

After a year of growth during the pandemic in 2020, in 2021 there was a return to the declining trend seen in total packaging volumes for dairy products in 2019 and earlier, and this trend continued in 2022. However, not all pack types saw declines.…

Personal luxury retail current value sales grew by 11% in 2023 to reach EUR6.7 billion. This performance was supported by leading brand owners, such as LVMH Iberia SL and Richemont Iberia SL. In 2023, retail value sales growth was fuelled by…

Since 2020, a factor supporting the growth of analgesics was the increased tendency of doctors to prescribe acetaminophen, among other common types of analgesics, as a way of managing the symptoms of patients with COVID-19, including muscle and joint…

Car sales in Spain fell for the third year in a row, impacted by the increased costs of living. Other mobility segments, however, are showing clear signs of growth and recovery, such as electric and alternative fuel vehicles and shared mobility,…

Activity bands were popular at the start of the review period but these products have been declining at a double-digit pace in retail volume terms since the start of the pandemic, with this pattern strengthening in 2023. This trend is being driven in…

Having seemingly been on a downward spiral there has been a renaissance in demand for digital cameras in 2022 and 2023. This trend stems from a 2000s technologies-inspired nostalgia being seen especially among the younger population (gen Z), with the…

It has been another difficult year for other hot drinks in Spain in 2023. In the retail channel volume sales are set to decline (continuing a long-term trend, apart from the first pandemic year), and whilst volume sales in the foodservice channel are…

Closed loop pre-paid cards remain dominant in Spain, accounting for around four-fifths of transactions by value. Indeed, closed loop pre-paid cards issued by the public transportation systems in Madrid and Bilbao (Consorcio Transporte Madrid and…

Spain’s birth rate continues to fall, thereby reducing the target audience of paediatric consumer health and compounding declining growth rates in 2023. As there are no national policies to support a rise in the country’s birth rate, this trend is…

Despite holding overall low value sales share within Spanish hot drinks, demand for organic options rose in 2022. Organic tea experienced certain resilience with a positive evolution in both green tea and the larger category of fruit/herbal tea. The…

Butter and spreads witnessed among the highest unit price growth in dairy in 2022 resulting in the category seeing double-digit growth in current value terms. However, sales plummeted in retail volume terms in 2022, even more significantly than in…

Spaniards’ disposable incomes remain under strain as a result of elevated inflation rates and high interest rates in the country. Therefore, they are looking for ways to save money, with many herbal/traditional products addressing this need, as they…

In 2022, glass bottles remained the dominant packaging choice for alcoholic drinks in Spain. However, metal beverage cans had been growing in popularity over the review period. This was primarily due to the lightweight and portable nature of cans,…