Spain

Other dairy continues to experience declining sales in retail volume terms in 2023. The one exception is evaporated milk, which is still a relatively new category in Spain and is seeing an increase in retail distribution. The largest category, which…

Plant-based dairy has been less affected by inflation because it does not depend on raw milk prices, which skyrocketed in 2022. Furthermore, the prices of other plant-based ingredients have remained within reasonable margins. Additionally, producers…

Flavoured yogurt, which is the largest category, is seeing declining sales in retail volume terms in 2023. This in turn is leading to a small decrease in sales of yoghurt and sour milk products in 2023. The maturity of the category and generational…

Tourism levels in Spain showed signs of recovery in 2023, despite the macroeconomic backdrop of high inflation and rising food and fuel costs triggered by the war in Ukraine. This represents an improvement on 2021 and 2022, when restrictions related…

Retail current value sales of fine wines/champagne and spirits grew by 8% in 2023 to total EUR654 million, as a result of a consumer desire to indulge themselves after the Coronavirus (COVID-19) pandemic. Socialising (at home as well as in the…

Retail value sales of luxury goods in Spain rose by 11% in 2023 in current terms to reach EUR16.7 billion. Pent-up demand boosted sales as luxury consumers returned to pre-Coronavirus (COVID-19) activities, including shopping, travelling and working.…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Spain.

Personal luxury retail current value sales grew by 11% in 2023 to reach EUR6.7 billion. This performance was supported by leading brand owners, such as LVMH Iberia SL and Richemont Iberia SL. In 2023, retail value sales growth was fuelled by…

Retail current value sales of premium and luxury cars rose by 8% to total EUR7.7 billion in 2023 due to augmented demand from affluent buyers, who were able to resist macroeconomic challenges. Wealth determines the degree of demand that exists for…

Madrid and Bilbao are vibrant economic hubs in Spain, while Palma de Mallorca is set to record the highest population increase between 2022 and 2027. Madrid and Palma de Mallorca are set to lead in digital connectivity among cities. Palma de Mallorca…

By 2040, Spain’s consumer landscape is set to be dominated by childless households, as the fertility rate declines owing to the population continuing to age. Consumers continue to seek bargains, with almost half switching to private label in 2022.…

Over 2022 to 2027, Spain is predicted to see a rise in the number of households, with couples with children remaining the leading household type. In 2022, household expenses were impacted by an 8.4% inflation rate, leading to an increase in the cost…

Total packaging volumes in baby food continued to decline in 2022, with falling volumes across all categories and most pack types, as more parents fed their babies with home-cooked food and breastfed their babies, as this is considered better for…

After seeing two years of negligible decline in packaging volumes during the pandemic in 2020 and 2021, mainly driven by falling sales of gum, volumes returned to growth in 2022, regaining all the lost ground. However, while chocolate confectionery…

After a year of growth during the pandemic in 2020, in 2021 there was a return to the declining trend seen in total packaging volumes for dairy products in 2019 and earlier, and this trend continued in 2022. However, not all pack types saw declines.…

Meals and soups total packaging volumes maintained solid growth in 2022, although performances varied across categories and pack types. For instance, in 2022, the pack type share of thin wall plastic containers increased from an already significant…

Total plant-based dairy packaging maintained growth in 2022, with increases across all categories, although slower rates of increase were seen than in the previous two years. In 2022, brick liquid cartons remained the most significant pack type for…

In 2020, packaging volumes for processed fruit and vegetables saw an exceptionally strong rise as consumers stocked up during the first year of the pandemic. In 2021, volumes fell as the impact of the pandemic eased, and a declining trend continued…

After seeing dynamic growth in 2020 during the pandemic, total packaging volumes of processed meat and seafood turned to decline in 2021, and volumes continued to see a slight fall in 2022, although remained above the pre-pandemic level. Flexible…

Sauces, dips and condiments packaging volumes returned to slight growth in 2022, stabilising after a couple of years of pandemic-related disruption. Increases were seen for most categories and pack types. In 2022, PET bottles gained pack type share…