Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Spain. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Despite a marginal drop in retail volume sales in 2023, overall demand for sleep aids remains significantly higher than pre-pandemic levels in Spain. According to the latest information published by Sociedad Española de Neurología (National Neurology…
While elevated inflation and rising interest rates are negatively impacting many Spaniards’ disposable incomes in 2023, thereby influencing their purchasing decisions, demand for sports nutrition continues to rise. Heavily impacted by the pandemic,…
While growth rates for vitamins in Spain are starting to stabilise following a surge in 2020 in response to COVID-19 that saw consumers looking to strengthen their immune systems, overall demand for both multivitamins and single vitamins remains…
Although the Spanish economy is showing some positive signs compared to the pandemic years, its pace of growth is not as fast as expected, mainly dragged down by global challenges, the energy crisis, elevated inflation and growing interest rates. All…
Overall demand for wound care in Spain remains stable and supported by the largest category of sticking plasters/adhesive bandages as consumers have now generally returned to pre-pandemic normality outside of the home. Stable but undynamic retail…
A low birth rate is behind the continuing decline of baby food sales in Spain in 2023. Spain’s birth rate is being negatively affected by economic challenges and changes in social and cultural norms. Traditional expectations of having a large family…
Butter and spreads witnessed among the highest unit price growth in dairy in 2022 resulting in the category seeing double-digit growth in current value terms. However, sales plummeted in retail volume terms in 2022, even more significantly than in…
Although in general Spanish consumers reduced the frequency of their shopping trips in 2022, opting for a more planned purchases, there was no major drop in the consumption of cheese. Cheese is considered a staple in the Spanish diet and as such…
The performance of dairy products and alternatives continues to be shaped by the elevated inflation being seen in 2023, which has led to strong growth in current value terms, albeit at a slightly more modest rate compared to 2022. However, sales…
In 2022 inflation, which was exacerbated by Russia’s war in Ukraine and a national transportation strike, negatively affected per capita milk consumption in Spain. As such, sales of milk saw a decline in retail volume terms in 2022. Moreover, a…