Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Spain. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The market for mobile phones in Spain is expected to see a more stable performance in retail volume terms in 2024, following a significant decline throughout the previous year. This will be attributable largely to improved general economic…
With the arrival of the pandemic in 2020, retail volume sales of microwaves saw a double-digit decline as people spent more time at home preparing and cooking meals from scratch. At the same time, the rapid rise in demand for air fryers also put…
Retail sales of menswear in Spain registered a slowdown in growth in both volume and constant value terms in 2023, with the high cost of living being the key factor behind this trend. With many households exposed to rising interest rates, given the…
In 2022, the Spanish government took a step to address menstrual poverty by announcing a general tax reduction from 10% to 4% on all menstrual care products, which came into effect in 2023. However, despite these efforts, the category faced…
Men’s grooming continued to recover in volume terms in Spain in 2023, albeit remaining in a negative slump, while value is more strongly supported by price hikes driven by inflationary pressures. The economic landscape and consumers’ lower spending…
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Spain.