Spain

The buy now, pay later (BNPL) trend has taken hold in Spain, particularly among younger consumers, and is rapidly gaining share in Spain. Consumers choose BNPL for a variety of reasons, including the lower APR (in most cases 0%, as opposed to 18% for…

After the surge in sales that cough, cold and allergy (hay fever) remedies experienced in 2022, demand is waning in 2023, with the category recording more subdued growth rates. Traditionally, sales of cough, cold and allergy (hay fever) remedies in…

Cooking ingredients and meals in Spain continues to see strong growth in current value terms in 2023, albeit at a slightly slower rate than in 2022 due to lower inflation. However, the category has seen a return to growth in retail volume terms…

Convenience retailers benefited from the lifting of the remaining COVID-19 restrictions and the opening of new outlets across Spain. There was also increased foot traffic in urban areas driven by the rise in tourism which supported the growth of…

Retail volume and current value sales of contact lenses and solutions in Spain are expected to see strong growth over 2024, albeit slower compared to 2023. Economic factors in 2024 continue to exert a strong influence on the category. In this vein,…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…