Spain

Inflation had a significant impact on consumer spending behaviour in 2022 as the cost of living rose sharply which led to a notable decline in sales of fruits in retail volume terms, with the category continuing to record a small decline in sales in…

Full-service restaurants recovery in 2023 was largely driven by Spaniards continuing to return to dining outside of the home, post-pandemic. This led to a decline in the share of delivery in 2023 compared to 2022. Meanwhile, the trend of working from…

Despite the strong interest in gardening as a leisure activity in Spain, current value growth slowed in 2023. The unusually harsh weather – a prolonged drought followed by heavy rain – disrupted the typical spring season when most gardening sales…

Department stores benefited from the increase in inbound tourists seen in Spain in 2023 as foreign tourists love to go to places such as El Corte Inglés to do their shopping and to partake in the uniquely Spanish experience found in its outlets.…

Gum sales exceeded expectations and had already reached pre-pandemic volume sales levels by the end of 2023. In 2024, the category continues to grow albeit at a slower pace compared to the previous two years when the category was recovering from the…

Sales in hair care in Spain in 2023 were supported by “home salon” trends inspired by a time of economic uncertainty. While volume sales only just managed to achieve a positive trend, growth is improving compared to previous negative-volume figures;…

Headphones represent the most dynamic segment of the consumer electronics market in Spain in retail volume terms. Growth is being primarily driven by True Wireless Stereo (TWS) earbuds, particularly the mass market segment. This surge is attributable…

The Dia supermarket chain reached an agreement to sell 1,000 Clarel stores to Colombian group Trinity in 2023. The deal, which it is estimated will reach EUR42.2 million, will see payments spread over six years and will include three distribution…

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

Spaniards’ disposable incomes remain under strain as a result of elevated inflation rates and high interest rates in the country. Therefore, they are looking for ways to save money, with many herbal/traditional products addressing this need, as they…

Home and garden in Spain witnessed a notable slowdown in current value growth during 2023, with price increases largely responsible for this growth. The ongoing financial pressures suffered by Spanish consumers and the slowdown in Spain’s real estate…

The market for home audio and cinema in Spain is expected to face a continued decline in demand in 2024, driven by technological advancements and evolving consumer preferences. Younger consumers, in particular, especially those living in urban areas…

Demand for home care products in Spain continued to decline in 2023. This was partly attributable to the high cost of living in the aftermath of the COVID-19 crisis, compounded by impact of Russia's invasion of Ukraine, which forced many consumers to…

While folding cartons remain the leading pack type in the category, blister and strip packs continued to gain unit volume share in insecticide baits in 2023. Blister and strip packs offer a more user-friendly experience, allowing for precise dosage…

Home furnishings in Spain witnessed slower growth in current value terms over 2023, with inflation and price increases underpinning much of this progress. Demand for home furnishings was affected by the rising price of furniture and raw materials,…

Home improvement in Spain witnessed a significant slowdown in performance, with current value sales falling into decline in 2023. The slump in domestic home renovations was aligned with the contraction in real estate and construction in Spain, both…

Home insecticides represented one of the strongest performers within home care in retail volume terms in 2023., This was partly attributable to soaring summer temperatures, due to the effects of climate change, which brought about an increase in the…

Demand for automatic dryers continued to drop sharply in 2023, with the category seeing a deeper decline in retail volume terms than the one experienced by the other categories within home laundry appliances. During the pandemic, the demand for…

Russia's invasion of Ukraine had a huge impact on global energy prices, with the impact continuing to be felt in Spain in 2023. High energy prices coupled with high inflation and a sharp rise in the cost of living pushed more Spaniards to look into…

The home video market in Spain is projected to stabilise in 2024 having experienced a decline in retail volume sales in the previous year. Market dynamics are evolving, with a clearer polarisation between premium and economy brands. While there is a…