Spain

Homewares in Spain witnessed robust value growth during the pandemic years as lockdowns and home isolation fostered a widespread interest in home cooking. In 2023, however, without any restrictions on mobility, Spanish consumers returned to their…

Retail sales of hosiery saw minimal growth in constant value terms in 2023. This was partly due to the high cost of living, in the context of elevated inflation and rising interest rates, which led a significant number of local consumers to trade…

Without doubt the key factor for hot drinks in Spain in 2023 has been the high inflation rate, and the resultant rise in unit prices faced by consumers, partly driven by high production costs and expensive raw materials. Indeed, whilst some brands…

Nestle's 3-in-1 coffee mixes, packaged in flexible plastic sachets and multipacks within large bags made of flexible plastic or aluminium pouches, offer a blend of convenience, affordability and product protection that used to mostly come in folding…

In an inflationary environment, unevenly rising prices inevitably affected the purchasing power of many Spanish consumers in 2022, hampering the growth of certain health and wellness cooking ingredients and meals. Despite the temporary downhill…

Although Spanish consumers had to tighten their belts in 2022 due to high inflationary pressures, various health and wellness dairy products and alternatives witnessed growth during the year. Demand for low fat/no fat claims stabilised in 2022, with…

Despite holding overall low value sales share within Spanish hot drinks, demand for organic options rose in 2022. Organic tea experienced certain resilience with a positive evolution in both green tea and the larger category of fruit/herbal tea. The…

Spaniards are increasingly reducing their sugar intake when consuming packaged foods, including snacks that contain low sugar content. This trend has become mainstream within sweet biscuits. Local consumers want to treat themselves but with no…

Sugar intake remains one of the primary concerns for consumers in Spain, which supported demand for low sugar, no sugar and no added sugar claims within soft drinks in 2022. A major contribution comes from no sugar cola carbonates. While lower-income…

In 2022, demand for staples foods was polarised between consumers searching for lower prices due to high inflation in the country and those who opted to adopt healthier diets and were willing and able to pay more for higher quality or specific value,…

Despite the Spanish government reducing VAT rates and even placing a 0% VAT rate on foods like fruit and vegetables and bread, food prices continued to grow in 2023, with Spain continuing to experience elevated inflation. While some consumer…

In 2024, ice cream sales have seen steady volume growth, thanks in part to the strong performance of impulse ice cream and the solid performance of multi-pack ice cream. While large retail chains typically do not offer impulse ice cream for on-the-go…

Having seemingly been on a downward spiral there has been a renaissance in demand for digital cameras in 2022 and 2023. This trend stems from a 2000s technologies-inspired nostalgia being seen especially among the younger population (gen Z), with the…

In-car entertainment has been in long-term decline for a number of years, with some categories reporting a consistent double-digit decrease in volume sales. Unlike some other areas of consumer electronics sales of in-car entertainment were actually…

This report provides valuable insights into product innovation in Spain, analysing data from Euromonitor’s Innovation platform. The report covers the Beauty, Health and Home categories, showing the level of new brand and subbrand launch activity.

This report provides valuable insights into product innovation in Spain, analysing data from Euromonitor International’s Innovation platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch…

Jeans fared better than many other categories within apparel and footwear in 2023. Such products tend to be viewed as an essential part of Spanish wardrobes, being worn by men, women and children throughout the year. The casualisation of workwear…

Jewellery witnessed slower growth in retail volume terms in 2023 compared to 2022 with sales remaining well below pre-pandemic levels. Since Russia's invasion of Ukraine in early 2022 the price of food and energy has risen sharply, while most…

Unit prices have risen in the juice category in Spain in 2023, as a result of both the high level of inflation, and shifting consumer preferences – the latter being connected to the current innovation seen within the category. Inflation reached very…

After the surge in demand for large cooking appliances during 2021, the category experienced a significant decline in retail volume terms in 2022. This pattern continued into 2023, albeit with a slightly more moderate decline than in the previous…