Spirits

Spirits in the UK experienced another weak performance in 2023, recording both on-trade and off-trade volume declines. Sales via the on-trade channel were negatively impacted by high cost of living and the desire among local consumers to save money,…

Total volume sales of spirits in Japan declined slightly in 2023, as a result of off-trade decline outweighing on-trade growth. However, not all categories saw falling sales. During the three years of the pandemic, there was a surge in the home…

Spirits in China showed different trends in total volume and total current value terms in 2023. Total volume sales declined both off-trade and on-trade, primarily due to the continued decrease in sales of Chinese spirits. Although the lifting of…

This global company profile assesses the performance of Diageo across the world, analysing the performance of its key brands, such as Crown Royal, McDowell’s No 1 and Johnnie Walker. It also looks at themes such as the importance of India to Diageo,…

United Spirits continued to lead the overall market for spirits in India in 2022, being the local representative of global player Diageo Plc. However, the company witnessed a significant decline in volume share during the year, as it shifted its…