Spirits

Volume sales of spirits in Finland continued to fall in 2023, alongside a drop in per-capita consumption. Demand was negatively impacted by the rising prominence of the sober curious trend, which promotes a more mindful and moderate approach to…

In 2023, spirits in Belgium saw a strong decrease in total volume sales, faster than the downturn witnessed in 2022. The downward trajectory of spirits was informed by the dual, related impact of still relatively high inflation and strong pressure on…

Total volume growth of spirits in Brazil remained in positive territory in 2023, but saw a significant slowdown. One factor contributing to this slowdown was the fact that after several years of solid total volume growth in Brazil, more premium…

Spirits registered robust volume growth in 2023 with some consumers in North Macedonia drinking more spirits in place of beer and wine. With total volumes already well recovered from the pandemic in 2022, demand for spirits continues to rise…

In 2023, spirits in Uruguay was negatively impacted due to the economic situation in Argentina, which resulted in a decrease in local volume sales. The favourable dollar exchange rate in Argentina made the country highly affordable for Uruguayan…

Spirits saw a significant shift from the on-trade to the off-trade channel in Turkey in 2023. Whereas on-trade was buoyant in 2022 thanks to consumers’ return to out-of-home lifestyles following the event of the pandemic, 2023 brought about various…

Spirits in Tunisia faced considerable challenges in 2023, recording negative volume growth amidst economic pressures and regulatory changes. Decreased purchasing power among Tunisian consumers, coupled with new taxes levied on spirits, contributed to…

Spirits maintained positive growth in Pakistan in 2023, with whiskies in the lead. As seen in beer, Murree Brewery Co Ltd maintains its lead, being the dominant company in alcoholic beverages in Pakistan, due to the country’s stringent restrictions…

Spirits in Greece posted a further, if slower, increase in total volume sales in 2023, notwithstanding the cost-of-living crisis taking its toll on discretionary spending. The increase derived from ongoing strong growth in on-trade consumption as…

2023 was a difficult year for spirits with sales declining sharply in on-trade volume terms and stagnating in off-trade volume terms. High inflation and a weakening of the Malaysian ringgit manifests led to a significant increase in the prices of…

Spirits saw a rise in volume sales in Thailand in 2023. Thailand's vibrant hospitality and tourism industry makes a significant contribution to the consumption of spirits in the country. Tourist destinations, such as Bangkok, Phuket, and Chiang Mai,…

Prior to the onset of the COVID-19 pandemic, spirits in New Zealand was riding a wave of positive growth, with premiumisation and the craft trend the primary drivers of growth in the category. During 2020, at the peak of the pandemic, retail sales…

Spirits saw a decline in total volume sales in Sweden in 2023. As in other categories of alcoholic drinks, spirits saw growth in the on-trade channel during the year, while off-trade volume sales fell. A key constraint on the development of spirits…

A decline in volume sales of spirits in Taiwan in 2023 reflected inflationary spikes, which led to increasing costs and workforce, shipping, logistics and inventory issues. The cost of spirits is relatively high compared with other alcoholic drinks…

Total volume sales stagnated in spirits as household budgets remained under pressure in Latvia from the high costs of living. The strong performance in 2022 was fuelled by the relaxation of pandemic restrictions, which boosted sales in horeca…

Total volume sales of spirits declined in Austria in 2023. Overall volume sales in spirits were helped by a positive performance in the on-trade, as consumers continued to return to bars and inns after the low water mark of the COVID-19 crisis.…

Due to a reduction in celebrations and social gatherings, and the impact of inflation, spirits in Mexico showed a slight decrease in total volume terms in 2023, with on-trade sales seeing little movement, and off-trade sales declining. The national…

In terms of total volume sales, the spirits category was more or less static in 2023. As with other alcoholic drinks categories, current value growth was much higher as there was a substantial increase in average unit prices. Throughout the…

After a very strong 2022, the expectations from spirits producers, distributors and retailers in Portugal were very high for 2023. However, sales slowed considerably as Portuguese consumers were confronted by the rising cost of living, high interest…

In 2023, the influx of immigrants from Russia did not significantly impact vodka sales in Georgia, resulting in a subdued growth compared to the previous year. Consumption of spirits remained relatively constant, with distinct preferences observed…