Market research on the consumer health industry. Our reports feat...
Market research on the consumer health industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Sports nutrition is set to be a standout growth category within consumer health in Brazil in 2023, expected to maintain its third consecutive year of over 20% growth in current value terms. The pursuit of a healthier lifestyle is a significant…
In 2023, sports nutrition in Hong Kong continued to record robust volume growth as local consumers maintained the exercising habits they acquired during the pandemic when spending time in lockdowns. Local consumers are increasingly interested in…
Sports nutrition products enjoyed dynamic growth in current value terms in 2023. As fears surrounding COVID-19 eased, consumers returned to their normal activities, including taking part in physical exercise. This included outdoor sports, like…
In Kenya, sports nutrition is rapidly advancing and enjoyed robust current value growth in 2023. This momentum is driven by the rising health and wellness trend, with individuals increasingly acknowledging the importance of a healthy lifestyle and…
Sports nutrition – one of the most dynamic categories in the entire consumer health industry, continued to record strong growth in 2023. The category has been continuing to experience a positive performance, with double-digit current value growth…
The growing interest in health and fitness is forging growth in sports nutrition. Functional products in different formats are gaining mass appeal as brands shift away from targeting athletes and sports professionals. Protein powders continue leading…
Sports nutrition is a rapidly evolving category in the consumer health industry in India, and is set to see a double-digit growth rate in 2023, owing to the increasing health and wellness trend. There is growing awareness of the importance of a…
Sports nutrition has performed positively in 2023, with growth in total current value sales expected to be up slightly on 2022 and all categories set to show improved results in volume terms. Expansion continues to be underpinned by increasing…
Sports nutrition continued to perform well in New Zealand in 2023, as consumers looked to improve their health and wellbeing. The COVID-19 pandemic served as a wake-up call for many New Zealanders, many of whom were keen to make lifestyle changes in…
Sports nutrition has been one of the few bright spots in consumer health in Austria in 2023 with sales continuing to benefit from developing health and fitness trends in the country. With consumers being more concerned about their overall health and…
Sports nutrition consists of both protein and non-protein products in Singapore. The former dominates local sales, covering protein/energy bars, sports protein powder (the largest value category) and sports protein RTD. One factor explaining the lack…
Recent years have seen the population of the Philippines become more interested in sports and fitness and this can be seen in part as a response to the harsh realities of the COVID-19 pandemic. It is well-known that people who are physically fit and…
For many sports enthusiasts, sports nutrition is a vital part of their daily nutritional routine. Many consumers who use sports nutrition are generally active gym users or even play a sport. Sports nutrition products provide those who are exercising…
Sports nutrition was one of the most dynamic areas of consumer health in Japan over the review period, including during and after the pandemic. The category has been rapidly expanding thanks to an increasingly health conscious population, but also…
Sports nutrition continued to see dynamic growth in constant value terms in 2023, as consumers returned to their active lifestyles. Sales also benefited from opening of more gyms and fitness centres, following the ending of various pandemic-related…
As pandemic-related restrictions have gradually eased in Mexico, the number of local consumers engaging in exercise has witnessed a rapid rebound. According to the latest data from INEGI (Mexico’s National Institute of Statistics and Geography), in…
The sports nutrition category in Uzbekistan is experiencing rather modest growth in 2023, spurred by recovery from the challenges faced in the COVID-19 pandemic period. The trend towards the adoption of healthy lifestyles has fuelled attendance at…
Sports nutrition continues to be benefit from the full opening of society post pandemic lockdowns, with people being more active and attending gyms once again. As such sports nutrition is expected to register healthy constant value and volume growth…
Sports Nutrition is thriving in Slovenia, as the fitness culture is gaining significant traction. Despite constrained budgets and lower income levels compared to the EU average, gyms and sports are increasingly becoming an essential aspect of life,…
As local consumers continue to enjoy greater freedom outside of the home and participate in outdoor activities such as running or cycling, there is increasing demand for sports nutrition products which can be consumed on the go. This is driving the…
The sports nutrition category is expected to see continued dynamic growth in 2023. As Serbians have returned to pre-pandemic lifestyles, they have spent more time outdoors and in gyms. Moreover, the experience of the COVID-19 crisis boosted consumer…
The post-pandemic resumption of sporting activities, with consumers renewing their gymnasium and sports club memberships, has helped the recovery of sports nutrition, with sales patterns continuing to normalise following the atypical highs and lows…
Sports nutrition has remained one of the best performing areas of Hungary’s consumer health market in 2023, with strong double-digit growth in total current value sales projected and all categories poised to register impressive results in volume…
The sports nutrition category has seen international brands, such as Post Holdings Inc, Optimum Nutrition Inc, and Pure Nutrition Technology, establish strong positions in the Bulgarian market. International brands typically offer a wide range of…
Within Azerbaijan’s sports nutrition category, prices are climbing yet the sales shows robust vitality. Price hikes are in response to tangible macroeconomic factors such as the inflationary dynamics domestically and the economic ramifications of the…
As Coronavirus (COVID-19) measures lifted, consumers resumed their regular visits to gyms and leisure centres, in addition to participating in individual and team sports. This has stimulated the demand for sports nutrition in Turkey. In light of the…
First Class Distribution is a new player that has emerged in sports nutrition in Tunisia in 2023. This company has gained prominence with it becoming the exclusive distributor of the Optimum Nutrition brand, which was previously distributed by Aecor…
Sports nutrition continued to see positive growth in constant value terms in 2023. The culture of going to the gym plays a significant role in generating demand for these products, as such venues also serve as important points of sale. As lives…
In 2023, sports nutrition continues to recover from the general decline in retail volume and value sales in 2020. This downturn was caused by the exigencies of Coronavirus (COVID-19), which saw gyms close amid lockdown and home seclusion measures.…
Sports nutrition is an extremely popular category in 2023, especially sports protein powder and non-protein products. These products are equally used by professional body builders and those who exercise regularly and want to build muscle. As a…
Sports nutrition is gaining ground in 2023, with sales benefiting from lifting all COVID-19 restrictions, seeing consumers returning to an increasingly active lifestyle. In addition, interest in health and sports is continuing to increase and find…
The rising number of usage occasions is driving sales of sports nutrition products in Latvia, with double-digit current value growth reported in 2023. Historically, sports nutrition products were mainly used by professional athletes and bodybuilders,…
Sports nutrition continues to recover from the slump in retail volume and current value sales in 2020, caused by the closure of gyms and lockdowns, home seclusion and social distancing measures to stem the tide of the Coronavirus (COVID-19) pandemic.…
Steep unit price increases for many sports nutrition products proved to be too much for the category towards the end of the review period, leading to current value decline in 2021 and 2022. Supply chain issues related to protein availability and…
Sports nutrition is expected to be the star performer in 2023, with double-digit constant value growth. The consumer base is widening and demand for sports nutrition is now not only confined to body building, but also for sports enthusiasts who…
Millennials and Gen Z increasingly prioritise their wellbeing and wellness, which is set to contribute to retail volume and current value growth for sports nutrition in 2023. Rising health awareness can be seen through the massive expansion of gym…
Protein/energy bars has been performing well, and is set to grow at almost the same rate as sports protein powder in 2023, accounting for between and quarter and third of value sales within overall sports nutrition in Australia. More companies are…
Healthy lifestyle is the main driver behind the performance of sports nutrition in the Czech Republic. Sports nutrition consumers are more proactive than ever as they feel both positive and negative pressures regarding health and wellbeing. Factors…
While elevated inflation and rising interest rates are negatively impacting many Spaniards’ disposable incomes in 2023, thereby influencing their purchasing decisions, demand for sports nutrition continues to rise. Heavily impacted by the pandemic,…
With all sports centres, activities, and events suspended for significant periods during the COVID-19 pandemic, sports nutrition suffered a drastic decline in 2020. Consumers were not able to work out as regularly as they did previously, meaning that…
Within the sports nutrition market in Romania, protein/energy bars remains the largest category. Indeed, its strength is being reinforced by the increasing trend for physical activity amongst urban consumers, many of whom are more exposed to…
Sports nutrition is thriving in 2023 with healthy growth being recorded in current value and retail volume terms. Even before the COVID-19 pandemic Portuguese consumers were focused on trying to adopt healthier lifestyles, with practising sport on a…
Sports nutrition continued its upward trajectory in 2023, with every type of product seeing enhanced growth in retail volume terms. With the COVID-19 crisis having largely abated, consumers began to pay more attention to their health and wellbeing,…
All areas of sports nutrition are set to achieve current value growth in 2023. While, in 2022, a large part of value growth stemmed from increased ingredient costs, in 2023, prices were lowered, and growth resulted from increased demand for…
In 2023, sales of sports nutrition are benefiting from consumers leading increasingly healthy lifestyles and rising nutrition education. In addition, sports nutrition products are now very well perceived as the scepticism among the general public…
The health and wellness trend encourages a holistic approach to health, considering the lifestyle and habits of a person rather than focusing solely on physical symptoms. It recognises that various aspects of life, including nutrition, exercise,…
In 2023, further consumer interest in sports nutrition is being driven by the growing health and wellness trend, particularly in terms of looks and fitness. Traditionally, the category’s main customers are young people who like to work out and care…
Sports nutrition is one of the most exciting and fast-moving categories in the consumer health industry, with double-digit current value growth expected to continue in 2023. It experienced a modest decline in 2020, affected by the COVID-19 pandemic.…
The rise of new players in sports protein powder in the United Arab Emirates indicates a growing fitness and health culture, and provides consumers with a wider range of products from which to choose to align with their preferences. The explosion in…
Over 2023, sports nutrition is expected to continue to recover from the steep retail volume sales declines recorded in 2020 in the wake of the Coronavirus (COVID-19) pandemic. The exception, protein/energy bars, posted only a marginal-to-slight…