Sportswear

Despite facing a high degree of maturity, in 2023, sportswear will continue to display faster growth than the overall apparel and footwear industry. Sportswear performed relatively well during COVID-19, with consumers taking an even larger interest…

Sportswear is rapidly gaining traction within Dutch apparel and footwear, constituting less than a quarter of total value sales in 2023. This upsurge is predominantly driven by the growing popularity of sports activities and the prevalent preference…

Sportswear continued to recover in 2023, but the rate of growth slowed over the previous year, with retail constant value sales remaining below their pre-pandemic (2019) level. This slowdown was largely due to the difficult economic situation, with…

Although the short-term impact on sportswear was negative due to lockdowns and restrictions, COVID-19 has boosted consumers' interest in health and fitness. The pandemic has increased consumers' interest in long-term health, with a rising number of…

In 2023, after two years of strong growth fostered by the COVID-19 pandemic, which encouraged more locals to become active and drove demand for activewear, sportswear sales saw sales impacted as money-squeezed and insecure consumers limited their…

The national team's World Cup success significantly boosted sales of national football t-shirts among both locals and tourists, attributing to impressive growth. Meanwhile, BD Morocco's collaboration with athlete Hadi Laabi for brand promotion…

Import restrictions and capital controls have driven a number of international sportswear brands to withdraw from Argentina in recent years. Several of those that continue trading in the country meanwhile have attempted to mitigate the challenges…

Sportswear is expected to experience dynamic growth in retail current value terms in 2023, with this also set to continue over the forecast period. The demand for sportswear is being driven by an increasing number of people in Singapore participating…

Sportswear value sales continued to rise in 2023, although much of this growth was driven by inflation and price increases. Consumers have made cut backs on sportswear, as in many other major categories, as disposable incomes are squeezed. Danish…

Overall, sportswear is expected to see healthy growth in retail current value terms in 2023. All categories of sportswear are predicted to continue their retail current value growth trajectories, albeit at a slower rate, compared with 2021 and 2022.…