Market research on the staple foods industry. Standardised and cr...
Market research on the staple foods industry. Standardised and cross-comparable statistics including total market sizes, market and brand share data, distribution and industry trends.​ Insight and data cover baked goods, breakfast cereals, processed ...
Retail sales of breakfast cereals in Malaysia recorded continued growth in volume terms in 2023. This was in spite of the weakening of the local currency, the ringgit, against the US dollar, which brought about higher import costs. With Malaysia…
The main consumers of breakfast cereal in Lithuania remain children; however, RTE cereals do not have a good reputation among parents in the country and they are not perceived as a healthy option for breakfast due to their high sugar content. Brand…
In 2023, breakfast cereals in Latvia is experiencing stagnation, primarily due to health concerns among parents regarding sugar intake for children. In addition, the static number of children in Latvia limits the potential for market growth. The…
The value growth in breakfast cereals market is predominantly attributed to rising unit prices rather than a significant increase in consumption. The ongoing Ukraine war has instigated an energy crisis, leading to heightened inflation globally. This,…
Value sales for breakfast cereal continue to be low in Kazakhstan, and in 2023, with inflation still pushing up prices, volume sales are expected to fall, as will constant value sales, as rising costs continue to hit profit margins. Kazakhs continue…
Breakfast cereals in Japan is set to suffer a significant retail volume decline in 2023, due to the normalisation of sales from the strong growth seen during COVID-19 in 2020. Breakfast cereals, which had been suffering from a declining trend from…
Italian consumers are increasingly including breakfast cereals in their diets. The growing interest in breakfast cereals is being underpinned by a number of factors, with the demand for convenient meal options in the context of hectic consumer…
In November 2022, Unilever increased the prices of cereal for retailers. These increases went into effect over the succeeding three months. In May 2023, Osem announced a price rise for its products, including cereals, by an average of 4.7%. In May…
In 2023, breakfast cereals saw a significant shift towards online sales, a trend that was largely driven by the rise of e-commerce and home delivery services. The COVID-19 pandemic played a crucial role in this transition, as local consumers…
Overall breakfast cereals posted positive growth in terms of retail volume sales in 2023 at a similar rate to that recorded in 2022. The key consumer group for breakfast cereals in Indonesia consists of upper-income professionals who make up a…
Breakfast cereals maintained dynamic retail volume and current value growth in India in 2023, rising from a small base. Retail per capita consumption of breakfast cereals remains low in India due to limited consumption occasions. Players in breakfast…
Like other companies across packaged food in Hungary, breakfast cereals manufacturers have adjusted their packaging strategies in 2023 in an effort to better navigate soaring inflation and the worst cost-of-living crisis in decades. Most notably,…
Breakfast cereals is set to see growth in retail current value terms in Hong Kong in 2023, although retail volume sales are anticipated to remain fairly static. The resumption of office working has been leading to a shift in consumer demand from hot…
Breakfast cereal is expected to register moderate volume growth, but marginal constant value growth, as inflation continues to hit profit margins. Imported brands in particular are hit by price rises as pressures from energy bills, transport, labour…
Breakfast cereals have witnessed strong price inflation in recent years and this trend remains prominent in 2023. Many Greeks are opting to make their own cereals instead of buying packaged cereals, guided by a plethora of easy recipes available…
The evolving landscape of consumer behaviour after the COVID-19 pandemic continues to shape the choices of Germans, including when it comes to breakfast cereals. The extended periods of working from home and an increased emphasis on indoor living…
In 2023, breakfast cereals has maintained steady volume growth, aided by some moderation in unit prices. The category's enduring strength continues to stem from the prevailing convenience trend, as modern consumers place a premium on the ease and…
Sales of breakfast cereals have remained relatively steady over the last couple of years of the review period in retail volume terms. Breakfast cereals has, however, seen stronger growth in current value terms in 2023 with prices continuing to rise…
Breakfast cereals witnessed the normalisation of demand towards the end of the review period as foodservice continued to bounce back from the devastating impact of the Coronavirus (COVID-19) pandemic. As foodservice volume sales rebounded, retail…
Hot cereals witnessed the fastest growth in retail volume and current value terms in 2023. Consumers consider hot cereals to be healthier and more nourishing than RTE cereals, as they contain beneficial vitamins. With the adoption of healthier eating…