Staple Foods

In 2023, Latvia is seeing a continuing decline in overall bread consumption, a key carbohydrate source. The trend is influenced by wider health and wellness trends and exacerbated by a shrinking population, which limits the potential consumer base.…

Bread consumption continues to decline in Lithuania in 2023 due to the growing health and wellness trend and consumers reducing their carbohydrate intake. The health and wellness trend has been gathering pace in Lithuania in recent years and has even…

Baked goods, such as packaged leavened bread, packaged cakes and packaged pastries, are considered essential foods by Malaysians, being typically consumed for breakfast or during tea breaks throughout the day. Packaged baked goods are also widely…

Tortillas (flat bread) is the most popular and affordable format of baked goods in Mexico, and often considered a staple in most local households. In 2022, flat bread registered a strong increase in average unit price, due in part to the impact of…

As a staple product, bread continued to grow in the Middle East and Africa region in 2020, in spite of the presence of Coronavirus (COVID-19), ensuring a positive performance by baked goods as a whole. In some countries, bread is a subsidised…

In 2023, the economic recession has driven a significant change in consumer habits among Moroccans. As a result, there is a noticeable increase in the consumption of unpackaged bread. Consumers are moving away from modern dishes like pasta or…

Value sales growth of baked goods remains strong in 2023 with broader inflationary pressures a key contributor to this trend. While fuel costs in New Zealand have stabilised following the initial shock in 2022 when Russia invaded Ukraine, the…

Baked goods recorded a decline in retail and foodservice volume sales in 2023 as a result of unfavourable economic conditions throughout the year. While the category has continued to struggle with the negative impact of the Ukraine conflict on wheat…

Baked goods achieves minimal volume growth as leavened bread, which is the most significant product range within the category, achieves modest retail volume growth in 2023. Consumer demand in retail volume terms continues to slow as a result of the…

Consumers in Norway have become more health conscious since the pandemic with people focusing more on their diet. Within this, fibre has received a lot of attention with media articles appearing highlighting the importance of a high fibre diet to a…

Continuing soaring inflation, including significant price rises for flour, is expected to see current value sales rise significantly, though constant value and volume growth is expected to be much more moderate, though positive, all the same.…

Baked goods remains on its downward trajectory in terms of volume sales in 2023, primarily due to significant price increases and changing weather patterns. Inflation is a major contributor, resulting in bread prices soaring by over 20% in the last…

In 2023, baked goods in Poland has witnessed significant innovations, reshaping traditional baking practices. Notable player Dan Cake Polonia introduced an array of novel hamburger buns, including a bistro variant infused with natural sourdough and a…

Baked goods in Portugal in 2023 is seeing a shift in consumer purchasing patterns, predominantly influenced by the persisting impact of inflation. Despite a decrease in inflation rates, the purchasing power of consumers remains constrained. Bread, a…

Bread continues to hold a central role in baked goods in Romania, acting as a traditional and indispensable component of meals. The performance of baked goods in 2023 closely mirrored the trends observed in the bread product area. Despite the…

Bread remains a key area of staple foods in Saudi Arabia with it being the largest category in both retail volume and current value terms. Bread accompanies many meals and therefore sales are not generally significantly impacted by factors such as…

Inflation continues to be high in 2023 and as such though baked goods is expected to register current value growth, both constant value and volume sales are expected to fall marginally. This fall in volume sales is also due to a declining population.…

While retail volume sales of baked goods only recorded marginal growth in 2023, the category experienced strong retail current value growth, mainly due to unit price increases. The average unit price of baked goods continued to grow steadily in 2023…

In 2023, commodity prices of wheat experienced a significant decrease from the heights of 2022. However, this reduction did not translate into lower unit prices in retail stores. The main contributing factor was the persistent increase in other…

Steep unit price increases of bread and the rising demand for convenience have driven growth in frozen baked products in 2023. Consumers are increasingly opting for frozen baked goods which have a longer shelf life and allow them to have fresh bread…

The average unit price of leavened bread in South Africa, which holds the highest retail volume share in baked goods, has increased significantly in 2023, resulting in another year of retail volume decline, following its weak performance the previous…

Heightened consumer interest in health continues to be a prominent trend following the pandemic in South Korea. It has played a pivotal role in shaping the current baking trend of reducing sugar and oil content, while emphasising natural fermentation…

Despite the uncertainties arising from Russia’s ongoing war in Ukraine and the delicate nature of the grain corridor deal between Russia and Ukraine, the prices of baked goods are increasing at a slower rate in 2023 compared to 2022. In an effort to…

In 2023, baked goods in Sweden continues to exhibit normalising sales. After the pandemic, sales through foodservice took a hit, leading consumers to shift towards retail as they preferred dining at home. Additionally, unit prices have continued to…

Baked goods in Switzerland in 2023 remained stable in terms of volume, driven by a growing awareness of healthier product choices, leading many consumers to moderate their consumption of baked goods. However, the product area saw an increase in value…

The artisanal and premium offer has expanded in baked goods in Taiwan. Taiwanese consumers consumed packaged baked goods when eating at home during the COVID-19 pandemic period. This raised the demand for quality packaged backed goods in the country.…

Baked goods manages to achieve positive growth in both retail value and volume terms, despite the return of foodservice heralding stronger growth in on-trade terms. The resumption of tourism, following the era of pandemic restrictions, is attributed…

Retail sales of baked goods continued to decline in 2023 in the face of the still-elevated rate of inflation, which impacted the cost of living and caused consumers to rationalise their spending. This translated into a movement away from packaged…

Bread continues to be perceived as a fundamental staple, offering affordability and nutritional value. It remains a popular choice for lunch, serving as the primary mealtime option, closely followed by breakfast. Despite the emergence of alternative…

Despite continuing inflationary pressures, baked goods saw a solid performance in volume terms in 2023. This was led, to a large extent, by foodservice, which saw double-digit growth for the second consecutive year in 2023, thanks to a return to…

Demand for baked goods continues to grow in the United Arab Emirates. The local market is a major tourist destination, and the opening of society since the ending of pandemic-related restrictions means that tourism is booming. Events being held in…

The performance of baked goods has been particularly hit by the supply chain crisis, as wheat shortages are putting severe pressure on production costs. The expiration of the Black Sea corridor deal in July 2023 has fuelled further delays in the…

2022 was characterised by constant unit price increases across packaged food, and baked goods was no exception; and this trend has continued in 2023. This is set to lead to dynamic increases in current value terms across baked goods categories in the…

Bread is subsidised in Tunisia and this is causing bottlenecks in 2023. With local wheat production yields significantly lower due to drought, there is increased demand for flour imports for local bakeries. The government controls imports, but with…

Baked goods underwent two price adjustments, based on annual yield and announced annual wheat prices. The aim was to keep price increases for unpacked leavened white bread below the rate of inflation, which was very high, to provide affordability. To…

During 2023, demand for bread continued to increase in Ukraine as government efforts to regulate the price of bread ensured that many of the products in the category remained affordable for the majority of Ukrainians. Indeed, the low average unit…

Packaged leavened bread registered a further contraction in retail volume sales in 2023, as strong price increases were brought about by rising costs. Demand has also been curbed by the many Uruguayans crossing the border into Argentina in order to…

In 2023, price inflation has slowed in baked goods leading to a stronger rate of volume growth. Retail prices soared in 2022 amid rising costs, although consumer demand remained resilient, Bread is a socially important product in Uzbekistan and its…

Volume sales of baked goods saw positive growth for the second year in 2023, supported to a large extent by the continued recovery of foodservice. With the easing of pandemic restrictions, including a return to office-based working patterns,…

As something of a mature category, baked goods were seeing slow or even declining real value growth year on year of late in Western Europe. However, due to Coronavirus (COVID-19) in the region, a certain amount of foodservice consumption was moving…

K-food is ready to spread across global markets beyond Asia thanks to the Oscar-awarded movie, Parasite, which featured Korean instant noodles. In addition, during lockdowns, instant noodles benefited from stockpiling. There was also increased…

The long-standing movement towards marketing and formulating around “wellness” continues to deepen, as companies across consumer goods experiment with using this concept to attract consumers. This briefing identifies the factors behind the blurred…

The ongoing challenging economic environment is impacting household budgets, with rising inflation, a significant increase in average unit prices and the local currency devaluation impacting consumer purchasing decisions. Increased caution around…

In 2022, breakfast cereals in Argentina suffered stagnant sales in volume terms, and in 2023 the category is seeing a marginal decline. This dip is down to the repercussions of the labelling law introduced towards the end of 2021, which has altered…

Amidst economic challenges, breakfast cereals, a traditional morning staple, is set to experience solid retail volume growth and stronger current value growth in 2023, driven by the popularity of such products as a convenient at-home meal option. The…

Sales of breakfast cereals in Austria experienced a notable rebound in 2023 following the decline in retail volume sales observed in the previous year. Shifting consumer preferences, increased product innovation and evolving lifestyle trends all…

Breakfast cereal is expected to register moderate constant value and also volume growth. Breakfast cereal is still an immature product, with relatively low value sales, and as such has plenty of room for growth. Locals traditionally eat bread, with…

In 2023, Belgian breakfast habits have undergone a notable shift with a pronounced inclination towards home consumption amidst the ongoing strain on disposable incomes. As such, breakfast cereals is seeing a rise in demand, recording positive volume…

Breakfast cereals is expected to register healthy value and volume growth in 2023. With consumers leading increasingly busy lives, the convenience of breakfast cereals supports volume sales. Also, in addition, to family packs, there is an increasing…

Consumer demand for breakfast cereals remains stable in 2023, despite the challenges posed by population decline in the country, which is limiting the potential consumer base. The shift towards healthier eating is driving volume growth, as…