Starbucks Corp in Consumer Foodservice

June 2024

Starbucks is one of the largest and most recognisable brands in the world. This briefing analyses its current position in both the US and around the world. It discusses key aspects of its current strategy, such as the use of its loyalty programme and technology, as well as its prospects for the future.

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This report comes in PPT.

Overview:

Euromonitor International's report on Starbucks Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice market and the global economy. Company and market share data provide a detailed look at the financial position of Starbucks Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Starbucks Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Starbucks Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Foodservice research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope
Executive summary
Top companies at a glance
Starbucks’ global footprint
Starbucks in a decent position in 2023 compared to 2020
Several global market factors feed into sales growth for Starbucks
Starbucks’ dominance in the strongly performing US coffee sector endures
Starbucks being challenged in China, despite still seeing strong growth
Loyalty programme a key aspect of Starbucks’ strategy
Starbucks developing technology strategy in all aspects of its operations
Sustainability remains a key pillar for Starbucks
Starbucks continues to develop country-specific offers in South Korea and the UK
Four key areas which could impact Starbucks’ future performance
Starbucks begins 2024 in underwhelming fashion
Starbucks lay out long-term future growth strategy
The US and China offer the best prospects for growth in the coming years
Positive outlook for coffee in the future in China, given the current low penetration rate
As a brand, Starbucks is very strong around the world
Dunkin’ is the largest competitor for Starbucks around the world
Starbucks plays to its premium positioning
Competitor case study: Nespresso developing its omnichannel approach in UK
Competitor case study: McDonald’s launch CosMc’s to compete with Starbucks in US
Competitor case study: Luckin Coffee in China operates fully through its app
Key findings
Projected company sales: FAQs
Projected company sales: FAQs

Consumer Foodservice

Consumer foodservice is composed of cafés/bars, full-service restaurants, limited-service restaurants, self-service cafeterias and street stalls/kiosks.

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