Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
In 2023, sun care in Romania witnessed another year of surging retail volume and current value sales, remaining one of the most rapidly expanding categories within beauty and personal care. Part of the reason for continued dynamism was that sales of…
After witnessing significant declines in 2020 in the first year of COVID-19, sun care in Poland saw continuous robust retail volume and current value growth from 2021 to 2023, recovering fully in current value terms, but not rebounding completely…
Sun care in Slovenia had a favourable year in 2023 supported by warm weather for the majority of the summer and improvements in the tourism sector. Croatia remains a popular summer destination for Slovenians, but there has been a visible improvement…
It was a dismal year for sun care in North Macedonia in 2023, with both constant value and volume sales falling. Inflation continued to be high and the continuing rising costs cut into players’ profit margins. A declining population also led to a…
Sun care in Serbia experienced robust growth in 2023 driven by aggressive promotional activities by all major players, commencing as early as April and extending throughout the summer season. The exceptionally hot weather prompted Serbians to spend…
In 2023, sun care saw double-digit retail value growth and positive retail volume growth in Lithuania. The weather during the year was warm for longer, leading people to spend more time outside. This partnered with rising knowledge and concern…
Sun care was one of the strongest performing categories in 2023, with the hot summer added momentum to volume sales in Latvia. In spite of high inflation, caused by an energy crisis stemming from the war in nearby Ukraine, volume sales of sun care…
Sun care in Georgia was the star performer among beauty and personal care products in 2023, registering the highest value and volume growth. Summers are getting hotter and consumers are also increasingly conscious of the danger of sun exposure and in…
In 2023, sun care in Estonia recorded strong retail value and volume sales, with positive retail volume sales in all product areas. Sun protection recorded the strongest retail volume growth, boosted by the warm weather in the country. In…
In 2023, sun care saw a strong recovery following the significant decline seen a year earlier, with much of 2022 marked by major challenges and uncertainties. The adaptation of the population to the new realities resulted in a shift in summer leisure…
Recent years have seen huge growth in inbound tourist arrivals to Croatia, with each passing year seeing new records being set in the numbers of inbound tourists visiting the country, especially during summer. Much of this growth is related to…
In 2023, sun care in Bosnia and Herzegovina witnessed a moderate decline in retail volume terms. A shorter holiday season occurred due to cooler and rainy weather at the end of spring and the start of the summer season. Consumer demand for sun…
Sun care sales rose in current value terms in the Czech Republic in 2023. After a slump during the COVID-19 crisis, when travel – and therefore exposure to the sun – was significantly restricted, the sun care category recorded a strong rebound coming…
In 2023, the post-pandemic recovery in sun care continued, although retail volume sales remained below pre-pandemic levels in Slovakia. Despite the growing pressure on purchasing power and rising prices, exceptionally good weather in Slovakia boosted…
Sun care products have traditionally been viewed as seasonal items, primarily associated with summer. However, in recent years, the season for sun protection usage has expanded significantly. Springtime now presents substantial UV exposure risks,…
Sun care in Bulgaria was hard hit during the pandemic when travel all but stopped in the country. Bulgarian consumers do not use sun protection all year round, with usage mainly concentrated during the summer season when citizens take holidays and…