Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
In 2023, surface care witnessed strong retail volume growth, as well as very fast retail current value sales growth, albeit the latter was supported by the impact of high inflationary pressure on prices. Retail volume demand was driven by a continued…
Higher retail price points in 2023 can be attributed to rising input costs, including energy, material sourcing, labour, supply chain distribution and logistics. These increased costs are often transferred to retail price points.
Surface care in Kazakhstan posted positive volume and value sales growth in 2023, largely thanks to the country’s population expanding as well as the rising flow of people fleeing the war between Ukraine and Russia and entering Kazakhstan for safety.…
While surface care registered double-digit percentage value growth, volume was more muted and was partly supported by continuing population growth. While multi-purpose cleaners continued to account for most value sales, bathroom cleaners were the…
In 2023, surface care experienced single-digit retail value and volume growth rates. In comparison to the previous year, retail volume growth was marginally higher, supported by the consistent demand for multi-purpose cleaners, bathroom cleaners,…