Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
RTDs saw volume growth in Sweden in 2023. The category is being primarily driven by spirit-RTDs as that category is seeing the most investment and new product development, with new product launches helping to raise consumer awareness and attract…
Spirits saw a decline in total volume sales in Sweden in 2023. As in other categories of alcoholic drinks, spirits saw growth in the on-trade channel during the year, while off-trade volume sales fell. A key constraint on the development of spirits…
Wine total volumes remained flat in Sweden in 2023. While off-trade volume sales registered a marginal decline, there was significant growth in on-trade volumes, which continued to recover and finally exceeded pre-pandemic levels. With consumers…