Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The yoghurt and sour milk landscape is a mature one in Sweden. Inflation and increasing production costs hiked up the unit prices in 2022 and continued to do so at the beginning of 2023. Players reacted to the new demands as consumers began comparing…
Plant-based dairy product selections have been expanded, as new trendy launches and focused marketing efforts boost sales. The cooking and eating-at-home trend is being met with new launches aligning with this rising trend, especially within…
The unit prices in the other dairy category have experienced price hikes, due to inflation and increased production costs. In addition, sales have fallen back into the pre-pandemic area, as consumption habits normalised and Swedes ventured back into…
Drinking milk products in Sweden witness relative stability in 2023. Nonetheless, cow's milk consumption continues to drop as plant-based milks, new launches, and strong marketing allure consumers away. In addition, Swedes are often eating out,…
Following the outbreak of COVID-19, sales have continued to normalise, with Swedes ventured back to their workplaces, and eating out more often. However, the unit prices hikes seen in 2022, continued to grow in 2023, driven by the inflation and…
Swedes consume cheese on many occasions during the day; for breakfast with sandwiches and using it in meals, while premium cheese is often indulged on and offered on cheese platters. As such, some cheeses are specifically positioned to be indulgent…
As Swedes spent more time outside homes and ate out more, the elevated need for butter and spreads, as witnessed during the pandemic, was normalised. Nonetheless, while the demand declined, the unit prices increased due to inflation and growing…
Baby food is facing challenges in Sweden, with the declining birth rate dampening retail volume sales. However, due to inflation and increasing production costs, baby food saw fast price rises in 2022 and continued to face growing prices at the…