Sweden

As Sweden’s birth rate continues to decline, baby food in 2024 is suffering from falling volume sales in 2024, following on from a trend set the previous year. Competition is intense and brands are responding by investing in value-added benefits such…

Health and wellness features continue to be trendy and noted in new product developments within butter and spreads in Sweden in 2024. This includes healthier fat content and cholesterol-lowering claims. Rapeseed is increasingly seen as a local…

Cheese in Sweden is facing maturity as a category in 2024, though its products remain trendy for snacking and for use in cooking and sandwiches. As such, the per capita consumption continues to rise. The flavour experience continues to be the main…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

Dairy products and alternatives in Sweden is facing several challenges in 2024, with maturity meaning that volume sales are increasingly difficult to improve, prompting players to invest more into reviving value sales. The country’s declining birth…

Drinking milk products in Sweden is facing maturity in 2024. Further, the category is dealing with intensified competition from plant-based milks, with the latter seeing sales driven by novelty value, innovation and rising environmental…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

Other dairy in Sweden continues to face intensifying competition from trendy plant-based dairy options in 2024, with regular new launches from the latter increasingly attracting consumer attention. Private label players are adding to the burden for…

Plant-based offerings within dairy products and alternatives in Sweden continue to do well in 2024, despite falling sales, having expanded from a small niche to much broader ranges and varieties over the years. According to studies, the majority of…

Yoghurt and sour milk products in Sweden are seeing a marginal decline in terms of retail volume sales in 2024, prompting players to focus more on driving value sales. However, the overall category is struggling with retail current value sales as…