Sweden

Wine total volumes remained flat in Sweden in 2023. While off-trade volume sales registered a marginal decline, there was significant growth in on-trade volumes, which continued to recover and finally exceeded pre-pandemic levels. With consumers…

Spirits saw a decline in total volume sales in Sweden in 2023. As in other categories of alcoholic drinks, spirits saw growth in the on-trade channel during the year, while off-trade volume sales fell. A key constraint on the development of spirits…

RTDs saw volume growth in Sweden in 2023. The category is being primarily driven by spirit-RTDs as that category is seeing the most investment and new product development, with new product launches helping to raise consumer awareness and attract…

Cider/perry saw modest total volume growth in Sweden in 2023. Within the off-trade, sales of cider were hit by the rise in popularity of hard seltzer and premium RTDs, as well as competition from other categories such as other sparkling wine and…

Sweden saw beer volume sales stagnate in 2023. The flat performance for total volume sales of beer resulted from the rise in on-trade volumes being offset by a fall in off-trade sales during the year. The category’s growth was constrained by the high…

Alcoholic drinks saw total volume sales stagnate in Sweden in 2023. While the resumed cross-border trade from Norway boosted sales as Norwegian consumers appreciated the lower prices found in Sweden, the ongoing health and wellness trend had a…

Sweet biscuits, snack bars and fruit snacks is set to see current value growth in Sweden in 2024. As the economy was hit with a recession, Swedes went into money saving mode. In this environment, the private label segment gained share, putting brands…

Sugar confectionery is set to see current value growth in Sweden in 2024. The competition in sugar confectionery is intense, forcing players to be innovative and responsive to ongoing consumer trends. One interesting value-added sugar confectionery…

Snacks is set to see current value growth in Sweden in 2024. Volume sales are expected to stagnate during the year, with volume growth hard to come by due to already high per capita consumption of snacks in general and market maturity. Nonetheless,…

Savoury snacks is set to see current value growth in Sweden in 2024. There is a large selection of savoury snacks in the Swedish market, taking up lots of shelf space. The competition is fierce and in the challenging economic conditions seen in the…