Sweden

Volume sales of computers and peripherals in Sweden posted modest growth in 2024 following a sharp decline in 2023, driven by the launch of AI-enabled computers, which motivated households to replace and upgrade their existing devices. Improving…

In 2023, Sweden experienced a technical recession, resulting in decreases in average gross income and rising unemployment, leading to decreased consumer expenditure. Income inequality and the gender income gap remained other significant issues.…

Wine total volumes remained flat in Sweden in 2023. While off-trade volume sales registered a marginal decline, there was significant growth in on-trade volumes, which continued to recover and finally exceeded pre-pandemic levels. With consumers…

Spirits saw a decline in total volume sales in Sweden in 2023. As in other categories of alcoholic drinks, spirits saw growth in the on-trade channel during the year, while off-trade volume sales fell. A key constraint on the development of spirits…

RTDs saw volume growth in Sweden in 2023. The category is being primarily driven by spirit-RTDs as that category is seeing the most investment and new product development, with new product launches helping to raise consumer awareness and attract…