Sweden

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

In 2024, there is a notable shift in consumer preferences from activity wearables to smart wearables in Sweden. This transition is primarily driven by the demand for greater functionality, as smart wearables offer a broader range of features that…

In 2024, the demand for portable players in Sweden experiences a significant decline. A notable trend within this area is the sharp decline in e-reader volumes. This decline is primarily driven by the substitution of e-readers with multifunctional…

In 2024, mobile phones in Sweden experiences a slight decline in total volume sales, with smartphones recording a marginal increase. The decline in feature phone volumes is primarily due to the obsolescence of their technology and their replacement…

Retail volume sales of in-car entertainment, and in-car navigation systems in particular, continue to decline in Sweden in 2024. This trend is primarily driven by the increasing prevalence of built-in navigation systems in a growing share of the car…

In 2024, imaging devices in Sweden experiences a significant decline in retail volume sales. This decline is primarily driven by the substitution of digital cameras with smartphones. Smartphones offer greater convenience and versatility, reducing the…

In 2024, home video in Sweden sees a slight increase in volume sales compared to 2023, driven primarily by major sporting events such as the European Football Championships and the Olympics. These events significantly boost the demand for televisions…

In Sweden, household awareness of sustainability is very prominent, and industry players looking to address these sustainability concerns are driving innovation in laundry care packaging. Players are increasingly focusing on providing eco-friendly…

In 2024, volume sales in home audio and cinema in Sweden are experiencing a decline, primarily attributed to the high maturity of the technology. Many of these products are entering the decline stage of their development cycle as they age. This trend…

In 2024, retail volume sales of headphones in Sweden experienced a slight decrease. This decline follows the significant spikes in demand seen during the height of the COVID-19 pandemic. Despite the overall decrease, the demand for headphones remains…