Sweden

The Gothenburg in Sweden report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Skin care packaging in Sweden continued to record positive growth in 2022 not just due to the demand for these products among the local population but also as a result of its emphasis on sustainable packaging materials, minimalist designs and a…

In 2022, Sweden maintained high business freedom and an attractive investment climate, placing it among the best locations to conduct business. Strong infrastructure and a high digitalisation level, along with supportive tax policies for R&D…

Strong rates of net migration and natural increase will drive rapid population expansion in Sweden in 2021-2040. Ageing will accelerate over this timeframe as longevity climbs, but Sweden will remain younger than average in a regional context due to…