Sweden

Household sustainability and environmental awareness drive a demand for natural ingredient air care products. Manufacturers respond with innovations, such as the 2023 launch of Air Wick Active Fresh Room Spray, a spray/aerosol air freshener…

Street stalls/kiosks continued to see positive value growth in 2023, largely due to Sweden’s continued high inflation rate, which led to price increases. As a result of the economic downturn and high costs of living many locals chose not to eat out…

The weaker economy in 2023 has led many consumers to restrict spending on eating out and self-service cafeterias are equally feeling the impact. Inflation has remained high in 2023, leading to higher prices in self-service cafeterias, which is…

Limited-service restaurants continued to see positive value growth in 2023, although this was partly fuelled by the continued high levels of inflation, which translated into price increases. As a result of the economic downturn and high inflation,…

Full-service restaurants continued to see positive value growth in 2023, with inflation driving price increases. With the economy slowing and moving into recession in 2023, local consumers have cut back on unnecessary expenditure, including eating…

Consumer foodservice in Sweden continues to see positive current value growth in 2023, although there has been a marked slowdown compared to recent years when the pandemic recovery was taking effect. The value growth in 2023 was partly driven by the…

As retailing has witnessed the return of normal shopping patterns in Sweden, consumers have reduced online shopping from home and there has been a return to consumer foodservice in retail locations. However, value growth in 2023 was partly driven by…

Cafés in Sweden continued to see positive current value growth in 2023, however this was partly due to the continued strong inflation which led to price increases. As a result of the economic downturn and strong inflation many consumers have cut back…

In Sweden, there is a strong emphasis on adopting sustainable packaging solutions in response to growing environmental concerns. Brands are introducing eco-friendly options such as the Conflex Silk packaging for bouillon cubes. The Swedish dairy…

Writing instruments saw a decline in volume terms in 2023, following the sluggish performance of the previous year. While writing instruments remain essential in schools, they are less used in offices and universities. As technology involves,…

Traditional and connected watches registered a marked slowdown in growth in current value terms in 2023, when set against the previous two years, which saw sales bounce back from the COVID-19 pandemic. Value growth was driven largely by inflation and…

Sales of personal accessories in Sweden continued to expand in current value terms in 2023, although the rate of growth was more modest compared to the previous year. Performance was boosted by a return to pre-pandemic lifestyles, including increased…

Retail sales of jewellery continued to expand in current value terms in 2023, although the rate of growth was slower than the previous year. Following the resurgence of family events, such as weddings, in 2022, following enforced delays due to the…

Bags and luggage displayed a positive performance in current value terms in 2023, Besides inflationary pressures, coupled with rising unit prices, growth was driven primarily by the revival of outbound travel, coupled with a continued premiumisation…

Off- and on-trade volume sales of sports drinks fell during 2023. The category was hampered by low company engagement and a lack of new launches. Only a few sports drinks were available widely, which also limited purchases of such products. All…

Overall, off-trade volume sales of soft drinks in Sweden were stable at the end of the review period, with only a marginal increase projected over 2023 as a whole. However, this was in part due to a level of stabilisation, following…

RTD tea is projected to see an overall decline in off-trade volume sales over 2023. This is due to the performance of the dominant category, still RTD tea, with both regular and reduced sugar formats seeing a dip in demand. However, this is in…

RTD coffee is projected to continue to see fast off- and on-trade volume and current value growth over 2023. This performance is derived from a low base, but also the increased availability of these products, supported by several innovative launches.…

Overall, off-trade volume sales of juice dropped during 2023. This category is mature and packaged juice is not considered to be amongst the healthiest drinks. Reconstituted 100% juice and juice drinks (up to 24% juice) were most negatively affected,…

Energy drinks is projected to post the fastest off-trade volume growth in Sweden in 2023, slightly faster than the increase for RTD coffee. Both regular and, especially, reduced sugar energy drinks enjoyed healthy increases in demand during the year.…