Sweden

RTD tea is projected to see an overall decline in off-trade volume sales over 2023. This is due to the performance of the dominant category, still RTD tea, with both regular and reduced sugar formats seeing a dip in demand. However, this is in…

RTD coffee is projected to continue to see fast off- and on-trade volume and current value growth over 2023. This performance is derived from a low base, but also the increased availability of these products, supported by several innovative launches.…

Overall, off-trade volume sales of juice dropped during 2023. This category is mature and packaged juice is not considered to be amongst the healthiest drinks. Reconstituted 100% juice and juice drinks (up to 24% juice) were most negatively affected,…

Energy drinks is projected to post the fastest off-trade volume growth in Sweden in 2023, slightly faster than the increase for RTD coffee. Both regular and, especially, reduced sugar energy drinks enjoyed healthy increases in demand during the year.…

The brief upturn in off-trade volume sales of liquid concentrates in 2021 ended quickly and the downturn continued to the end of the review period. However, new product innovation in liquid concentrates, such as reduced sugar variants from brands…

Off-trade volume sales of carbonates increased only slightly in Sweden during 2023, as consumers continued to return more fully to foodservice with the lifting of the threat and related restrictions of COVID-19. Growth in both the retail and…

Bottled water sales are projected to see only a marginal increment in off-trade volume terms over 2023, partly due to the shift back to foodservice, which exceeded its 2019 pre-pandemic volume sales level by 2022. However, growth rates have varied…

In common with many areas of consumer appliances, vacuum cleaners registered a fall in volume sales in 2023 having experienced a notable increase in demand during the COVID-19 crisis. With consumers spending more time at home during the pandemic,…

Recycling, reducing food waste and reducing plastics are well-established green habits in Sweden, creating a solid opportunity to develop Zero Waste products. The Can Be Recycled claim would be welcomed by consumers, with over a quarter identifying…

In 2023, sales volumes of small cooking appliances continued to fall, having seen a strong rise in demand in 2020 and 2021 during the COVID-19 crisis. The pandemic brought forward demand for small cooking appliances with volumes and, to some extent,…

Refrigeration appliances saw volume sales fall in 2023. The COVID-19 crisis brought forward demand and generated a spike in volume sales in 2020 and 2021 as consumers focused spending on their domestic environments, cooked more and became…

Retail volume sales of personal care appliances fell in the Swedish market in 2023. This decrease was reflective of a broader shift in household spending priorities. During the COVID-19 crisis, household spending focused on the home. However, as the…

Retail volume sales of microwaves fell in 2023. Sales volumes have retreated to more normalised levels following the highs induced by the COVID-19 crisis, which brought an increased focus on the domestic environment and a shift towards cooking at…

Consistent with observations across consumer appliances, sales volumes for large cooking appliances fell in 2023 as they normalised in the wake of a boost in demand during the COVID-19 crisis. The pandemic led to a spike in sales in 2020 and 2021,…

Home laundry appliances saw a decrease in retail sales volumes in 2023, representing something of a return to normalised sales levels following the impact of the COVID-19 crisis, which brought forward volume sales in 2020 and 2021. However, the fall…

Food preparation appliances experienced a strong decline in volume sales in 2023. After the COVID-19 crisis, households shifted their spending priorities away from food preparation appliances towards activities that had been largely curtailed by the…

The dishwashers category witnessed a fall in volume sales in 2023 as it saw some normalisation following the spike in demand witnessed as a result of the COVID-19 crisis, which encouraged consumers to focus spending on their homes and increased the…

The consumer appliances market in Sweden saw volume sales fall in 2023, following higher demand during the COVID-19 crisis when consumer spending was much more focused on the domestic environment. While the decline in volume sales seen in 2023 was in…

Air treatment products stood out in the Swedish consumer appliances market in 2023 as the category registered a rise in volume sales despite a challenging economic climate, characterised by an increasing cost of living from higher interest rates and…

Total volume sales of tea are projected to decline over 2023, although there is a significant shift from retail to foodservice as consumers resume pre-COVID-19 lifestyles. Black tea, the biggest category, is mature with relatively low new product…