Sweden

Bath and shower, as a product area as a whole, faces challenges due to its high degree of maturity and commodification. This translates to declining volume sales. However, a silver lining exists in the form of a strong premiumisation trend and…

Nappies/diapers/pants registered moderate growth in retail value sales in 2023. Broad increases in retail price points across nappies/diapers/pants were driven by cost inflation in the form of energy, material sourcing, labour, logistics and supply…

Limited-service restaurants continued to see positive value growth in 2023, although this was partly fuelled by the continued high levels of inflation, which translated into price increases. As a result of the economic downturn and high inflation,…

Flexible packaging continued to dominate hot drinks packaging unit volumes in 2023. Flexible packaging provides industry players with scope to experiment with their packaging design, and also offers affordability, durability and convenience. Leading…

Home products specialists in Sweden were impacted by the lowered rates of new construction, which started to decrease in 2022. In 2023, the rate of new construction reached its lowest point since 2011, with only 25,500 new houses starting…