Sweden

Sunglasses in Sweden is one of the most dynamic categories in eyewear. Since the post-pandemic boom in sales, volume growth slowed in 2022 and 2023, but momentum is building in 2024. The strong premiumisation trend coupled with inflation continues to…

A continued rise in retail price points is attributed to inflationary pressures driven by higher input and operational costs. With inflation remaining elevated throughout 2023, households exhibit heightened price sensitivity. This results in a shift…

Household sustainability and environmental awareness drive a demand for natural ingredient air care products. Manufacturers respond with innovations, such as the 2023 launch of Air Wick Active Fresh Room Spray, a spray/aerosol air freshener…

Although Sweden has solid economic freedom, it is suffering from gang violence that is destabilising society, whilst state finances have deteriorated. The economy went into recession in 2023, owing to weak private spending and price pressures, but…

Following the outbreak of COVID-19 in Sweden, there has been a growing focus on healthier food options as consumers take a closer look at the nutritional value of their choices, aiming to improve and support their long-term health. As such, snacks…