Sweden

Gum sales, primarily driven by impulse purchases, faced a significant setback due to the COVID-19 pandemic. With consumers spending more time at home, the need for gum as a quick oral cleaning solution diminished. As a result, gum sales struggled to…

Premium beauty and personal care in Sweden continues to be a powerhouse, experiencing robust growth in 2023. This growth comes at the expense of mass beauty and personal care, with consumers increasingly trading up for more sophisticated beauty and…

Beauty and personal care in Sweden remained stable in terms of volume sales in 2023. However, value growth was significant due to a powerful trend towards premiumisation and high inflation. Swedes view beauty and personal care products as essential,…

Overall, off-trade volume sales of juice dropped during 2023. This category is mature and packaged juice is not considered to be amongst the healthiest drinks. Reconstituted 100% juice and juice drinks (up to 24% juice) were most negatively affected,…

The brief upturn in off-trade volume sales of liquid concentrates in 2021 ended quickly and the downturn continued to the end of the review period. However, new product innovation in liquid concentrates, such as reduced sugar variants from brands…