Sweden

Processed meat and seafood saw dynamic volume growth in Sweden when the pandemic emerged in 2020, as consumers sought to stock up on food that they could store, to avoid the risk of viral transmission. From 2021 onwards, however, as consumers resumed…

Retail current value sales of fine wines/champagne and spirits grew by 19% in 2023 to total SEK2.6 billion, boosted by consumers’ desire to enjoy themselves after the coronavirus (COVID-19) pandemic. Socialising is a priority for many consumers,…

In 2023, sales of rice, pasta, and noodles rebounded to pre-pandemic levels as foodservice sales continued their recovery and retail sales dropped back. Additionally, unit prices saw growth due to inflation and increased production costs.

Demand for sauces, dips and condiments fell over the course of 2023, the second consecutive year of retail volume sales declines in the category. The main reason for the lacklustre performance seen in the category during the year is the return to…

Demand remained under pressure in many categories of cooking ingredients and meals in 2023 due to high inflation and rising unit prices. With the squeeze on Europe’s fuel and energy supplies resulting from the Ukraine conflict causing significant…

Plant-based dairy, primarily oat-based, remained the most popular category in health and wellness dairy products and alternatives in Sweden in 2022. The category was notably boosted by the pandemic which led to consumers paying more attention to…

In 2023, processed fruit and vegetables experienced a return to normal sales as the foodservice industry rebounded, and retail sales returned to pre-pandemic levels. However, unit prices were impacted by inflation and increased production costs,…

The two pandemic years boosted the use of financial cards in Sweden. While the use of cash in the country was already exceptionally low by global standards at the start of the review period, its role diminished further during the pandemic due to…

Weight management and wellbeing is small compared to categories such as sports nutrition, vitamins, and dietary supplements. While obesity is a major health issue in Sweden, consumers typically try to battle their weight problems by other means,…

Plant-based dairy packaging volumes continued to see strong growth in 2022, due to the rise in consumer demand for plant-based products due health, ethical, or environmental reasons. Swedish consumers are particularly conscious of the impact their…