Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The Swedish market consumer health saw healthy growth in retail current value terms in 2023, continuing the trend of the previous year. However, this was driven mainly by inflationary pressures, rather than any real upturn in demand. While the rate…
Analgesics remained a key product area within consumer health in Sweden in 2023, having accounted for close to a quarter of overall OTC value sales. The most popular analgesics were those based on active ingredients acetaminophen or ibuprofen, with…
In 2023, airlines in Sweden continue to see a rebound in passengers, as consumers place a higher importance on travel. Despite the relatively difficult economic climate, the volume of arrivals by air returned to pre-pandemic levels. However, air…
Sales of portable players is recording growth in retail volume terms in 2023, but this being fuelled entirely by the growing demand for wireless speakers. E-readers continue to lose appeal while portable multimedia players have now largely…
Swedes have a high per capita consumption of ice cream and indulge in it throughout the year. However, sales tend to peak during the summer months, heavily influenced by the unpredictable Nordic summer weather. In 2022, ice cream sales declined due…