Sweden

RTD coffee is projected to continue to see fast off- and on-trade volume and current value growth over 2023. This performance is derived from a low base, but also the increased availability of these products, supported by several innovative launches.…

In 2023, staple foods in Sweden witnessed several key trends, influenced by consumer preferences, economic factors, and the ongoing health and wellness movement. Staple foods, including rice, pasta, and noodles, which saw a strong uptick in demand…

Store cards are registering further decline in terms of both the number and value of transactions in 2023 as they are perceived to be old-fashioned, plus other financial card types and instruments offer greater flexibility. In contrast to credit…

Wound care continued to see positive, yet modest growth in retail volume terms in 2023. The category saw an notable increase in demand in 2021 and 2022, as life returned to normal following the pandemic. With people spending more time outside the…

Vitamins saw exceptional growth during 2020, the first year of the COVID-19 crisis, thanks to a strong consumer focus on preventive health and a desire to boost the functioning of immune systems. This exceptional growth meant limited growth…