Sweden

Sales of computers and peripherals saw a brief return to growth in 2020 as the pandemic forced a shift to homeworking; however, this positivity was short lived with sales declining in retail volume terms in 2021 and 2022 and continuing to decline in…

Air treatment products stood out in the Swedish consumer appliances market in 2023 as the category registered a rise in volume sales despite a challenging economic climate, characterised by an increasing cost of living from higher interest rates and…

Other hot drinks is considered an unexciting category, largely due to its unhealthy image. Chocolate-based flavoured powder drinks remained the only significant category in 2023. In contrast to tea and coffee, retail volume sales of other hot drinks…

The lingering impact of the COVID-19 pandemic combined with the economic fallout from Russia's invasion of Ukraine led to skyrocketing unit prices as Sweden experienced spiralling rates of inflation. This led to a drop in disposable income which in…

Dishwashing was the second biggest category in Swedish home care in packaging unit volume terms in 2022, behind only laundry care. In the early part of the year, the Swedish government was recommending people work from home where possible as a…