Sweden

The two pandemic years boosted the use of financial cards in Sweden. While the use of cash in the country was already exceptionally low by global standards at the start of the review period, its role diminished further during the pandemic due to…

Weight management and wellbeing is small compared to categories such as sports nutrition, vitamins, and dietary supplements. While obesity is a major health issue in Sweden, consumers typically try to battle their weight problems by other means,…

The COVID-19 pandemic provided a significant boost to volume sales of meals and soups in Sweden, as consumers remained within their homes for fear of contracting the disease. Meals and soups categories such as ready meals, frozen pizza, meal kits,…

With only around one in 16 Swedes claiming to smoke, there is a limited potential consumer base for NRT smoking cessation aids compared with other categories, such as analgesics, cough, cold and allergies (hay fever) remedies, and wound care, which…

Skin care packaging in Sweden continued to record positive growth in 2022 not just due to the demand for these products among the local population but also as a result of its emphasis on sustainable packaging materials, minimalist designs and a…