Sweden

Sales of personal accessories in Sweden continued to expand in current value terms in 2023, although the rate of growth was more modest compared to the previous year. Performance was boosted by a return to pre-pandemic lifestyles, including increased…

Sugar confectionery is set to see current value growth in Sweden in 2024. The competition in sugar confectionery is intense, forcing players to be innovative and responsive to ongoing consumer trends. One interesting value-added sugar confectionery…

Savoury snacks is set to see current value growth in Sweden in 2024. There is a large selection of savoury snacks in the Swedish market, taking up lots of shelf space. The competition is fierce and in the challenging economic conditions seen in the…

Chocolate confectionery is set to see current value growth in Sweden in 2024. Chocolate confectionery faces strong competition from sugar confectionery, chocolate coated biscuits and, in summer especially, from ice cream. Moreover, the competition…

In 2023, the home improvement category in Sweden witnessed a notable decline, primarily attributed to the crash in the real estate market. With dwindling property demand and reduced construction activity amid an ailing economy, the housing sector…

Skin care continues to be a bright spot within beauty and personal care in Sweden in 2023. While volume growth has shown signs of slowing down after a period of rapid expansion, strong trends in premiumisation and inflation have kept value sales…

Depilatories remained a relatively uneventful category in 2023. While the continued popularity of the Estrid brand injects some innovation, overall growth is modest. Depilatory products are considered an essential item by most Swedish women, leading…

Historically high inflation rates created huge challenges for convenience retailers in Sweden towards the end of the review period. As consumers started to plan their purchases more carefully and show a preference for discounters and large format…

STEM (science, technology, engineering and maths) toys remained highly popular within traditional toys and games in Sweden in 2023. This surge in popularity has been driven by parents seeking educational alternatives to screen time. Integration of…

In 2024, other pet food in Sweden is recording a decline in retail volume, while birds, fish, and small mammal food is expected to record retail value growth. This uptrend is primarily the result of rising unit prices attributed to inflation and a…