Sweden

Like other types of grocery retailers, hypermarkets in Sweden were impacted directly by historically high inflation, which reached high single-digit rates in 2022 and 2023. As a result, consumers became more price-sensitive and they started to look…

Following marginal decreases in retail current value sales in 2021 and 2022, direct selling in Sweden faced another difficult year in 2023. While retail current value sales rose slightly, this was due to high inflationary pressure on prices. At…

Inflation, driven by increased manufacturer input costs, is being transferred to households through elevated retail price points, placing a strain on household finances. It is evident that households are prioritising price value and seeking…

Consumer foodservice in Sweden continues to see positive current value growth in 2023, although there has been a marked slowdown compared to recent years when the pandemic recovery was taking effect. The value growth in 2023 was partly driven by the…

In Sweden, there is a strong emphasis on adopting sustainable packaging solutions in response to growing environmental concerns. Brands are introducing eco-friendly options such as the Conflex Silk packaging for bouillon cubes. The Swedish dairy…