Sweden

Retail e-commerce in Sweden, after almost a decade of double-digit retail current value growth, peaking over 2019-2021, witnessed stabilisation or correction towards the end of the review period. Following a small drop in 2022, retail e-commerce…

Retail volume growth of retail adult incontinence slowed in 2023 as consumers were confronted with higher priced adult incontinence products. Cost inflation rose throughout the year as the war in Ukraine put upward pressure on energy prices, raw…

Street stalls/kiosks continued to see positive value growth in 2023, largely due to Sweden’s continued high inflation rate, which led to price increases. As a result of the economic downturn and high costs of living many locals chose not to eat out…

In Sweden, household awareness of sustainability is very prominent, and industry players looking to address these sustainability concerns are driving innovation in laundry care packaging. Players are increasingly focusing on providing eco-friendly…

Small local grocers in Sweden form part of the very well-developed grocery retailing infrastructure in the market. However, grocery retailing continued to be dominated by major large modern retailers like ICA, Lidl, Coop and Axfood at the end of the…

Men's toiletries in Sweden experienced a rise in segmentation in 2023, with consumers demanding products specifically formulated for their needs. This trend is fuelled by a growing awareness of the differences between men's and women's skin and hair.…

Within general merchandise stores in Sweden, similar to discounters in grocery retailers, variety stores’ positioning engendered robustness despite the difficult and unpredictable geopolitical and economic times. The main focus of the key players in…

Retail value sales of tissue and hygiene grew in 2023, underpinned by rising retail price points. In retail volume terms, price increases dampened the magnitude of volume growth rates relative to value.

Bags and luggage displayed a positive performance in current value terms in 2023, Besides inflationary pressures, coupled with rising unit prices, growth was driven primarily by the revival of outbound travel, coupled with a continued premiumisation…

Retail volume sales of in-car entertainment, and in-car navigation systems in particular, continue to decline in Sweden in 2024. This trend is primarily driven by the increasing prevalence of built-in navigation systems in a growing share of the car…