Sweden

Sales of in-car entertainment continue to record a steep decline in 2023 with these products increasingly losing relevance in Sweden. New vehicles are introducing ever more advanced built-in entertainment, while for many consumers their smartphones…

Sales of smartphones continue to decline in retail volume terms in 2023 with several factors weighing on demand. Firstly, this stagnation reflects the increasing maturity of the category with very few consumers still without a mobile phone, unless by…

Sales of portable players is recording growth in retail volume terms in 2023, but this being fuelled entirely by the growing demand for wireless speakers. E-readers continue to lose appeal while portable multimedia players have now largely…

There has been an increased focus on healthy tech that supports physical and mental health since the pandemic with many consumers keen to keep track of their fitness and health vitals. This continues to support demand for wearable electronics while…

In 2023, airlines in Sweden continue to see a rebound in passengers, as consumers place a higher importance on travel. Despite the relatively difficult economic climate, the volume of arrivals by air returned to pre-pandemic levels. However, air…

Despite the economic uncertainties in 2023, pent-up travel demand from the COVID-19 pandemic is driving bookings in Sweden. With both outbound and domestic travel on the rise, driven by elevated costs owing to general inflation, booking value…

Sweden's lodging (destination) category experienced a significant boom in 2022, as domestic and inbound travel surged following the lifting of COVID-19 restrictions. Overnight stays and expenditure on lodgings has surpassed pre-pandemic levels,…

Inbound travel to Sweden has made a swift recovery in 2023, with the number of trips expected to return to pre-pandemic levels. The volume of trips made by foreign tourists was very modest in 2023, following the dynamic increases seen in 2022. All…

The COVID-19 pandemic had a profound impact on travel patterns in Sweden, with domestic tourism surging as the country faced travel restrictions and remaining strong even as its borders reopened. With all travel restrictions abolished in 2022, travel…

Unlike other European countries, Sweden did not impose major lockdown restrictions on households and businesses due to COVID-19, instead advising its citizens to observe social distancing measures, limit travel and avoid major gatherings in public…