Sweden

Vegetarian, vegan and plant-based alternatives saw a boom in popularity in several packaged food categories towards the end of the review period with ready meals being no exception. There is a strong demand for healthier food alternatives in Sweden,…

Plant-based dairy, primarily oat-based, remained the most popular category in health and wellness dairy products and alternatives in Sweden in 2022. The category was notably boosted by the pandemic which led to consumers paying more attention to…

The lingering impact of the COVID-19 pandemic combined with the economic fallout from Russia's invasion of Ukraine led to skyrocketing unit prices as Sweden experienced spiralling rates of inflation. This led to a drop in disposable income which in…

Swedes love their snacks with high levels of per capita consumption for most categories but demand for healthier options remains comparatively quite low. Unlike most packaged food categories where consumers are opting for healthier alternatives of…

The shift from traditional or sugary alternatives, such as Coca-Cola and Pepsi, to low/no sugar variants, like Coca-Cola Zero Sugar, Coca-Cola Light, and Pepsi Max, is not a new trend, but it is the longest standing health trend in soft drinks. This…

Plant-based meat and seafood substitutes enjoyed strong growth in current value terms in 2022 with the category continuing to benefit from the rising number of vegan, vegetarian and flexitarian consumers in Sweden. Consumers are looking to eat…

Charge cards are increasingly viewed as a niche product in Sweden, accounting for just 1% of all transactions in 2023, and therefore recorded further decline in the year. In a development which started before the COVID-19 crisis, fewer and fewer…

Consumer credit suffered during the first year of the COVID-19 pandemic, when economic uncertainty saw the postponement of larger purchases. While gross lending surpassed pre-pandemic levels in 2022, consumers remained cautious, amid much uncertainty…

Gross lending in Sweden registered positive, yet slower growth in 2022, as the uncertain economic environment, exacerbated by the Russian invasion of Ukraine, led to a decline in consumer confidence. In August 2022, the annual inflation rate soared…

After the pandemic, there has been much pent-up demand for activities which were restricted, including going out and travelling abroad. Also, many Swedes managed to make significant savings during COVID-19 and have been able to spend more…